Spring Sports Marketing 2016 FINAL Review

Person who offers little or no guidance to team members and leaves the decision making to them

Writing and speaking

Goods whose sales fluctuate according to the time of year.

Process of gathering, recording, analyzing, & reporting info regarding customers

Cost of each exposure to an ad divided by its reach in thousands

Process of developing contacts w/other individuals, groups for benefit of career development

Given to professionals in live theater (Broadway).

Documents that contain newsworthy information of interest to the public; 

Customers' positive feelings about the business (charity events)

The term used to define the number of people who go by a store location during a given time.

Personal reason not to buy.

Additional incentives offered for a limited time to encourage consumers to buy a product.

# of people in the target market expected to receive the message through the chosen medium.

When there are too many staff members in the store for the customer traffic.

Contractual agreement between the owner (licensor) of a trademark/brand and the licensee

Assoc for students that foster leadership, civic consciousness, career training, social respon.

Paid form of communication delivered by a product make or seller to consumers.

Channel of communication used to send a message to the target market

An insert into a magazine/newspaper that typically contains product graphics & special offers.

Containment of stores usually an enclosed building with an adjacent parking lot.

Refers to other businesses that are trying to attract the same customers as your own business.

Someone who manages an athlete's life off the field

The number of workers assigned to jobs at a particular time.

The amount of money that can be made from the sale of a particular product.

Describes a company's situational analysis, marketing strategy, & implementation plan 

Reduction in price of product to increase sales if it's not selling according to projections.

In-depth look at the current conditions of the business, the competition, & the target customer

The moment when a customer agrees to buy a product.

Most famous and prestigious of the entertainment awards shows 

A store that is unattached to other stores.

Person's public expression of approval or support for a product or service.

Illegal practice of advertising a product at a low price -then not having that product,

The realm in which the originator's work can be used by anyone without cost or permission

Extra incentives beyond salary and wages; insurance, sick pay, holiday pay, company car

Controls the sale of tickets for most venues in the country

A promotion where a few online mentions turn into a real buzz about a movie

Paid a salary or an hourly wage and receive benefits.

The percentage that a store has of the total sales in its trading area.

Direct contact with prospective customer with the objective of selling a product or service.

Form of business in which ownership is represented by shares of stock

Limited creative uses of material protected by a copyright w/o asking permission

Business owned and operated by one person

A verbal or nonverbal sign that a customer is ready to purchase.

Protects intellectual property for the lifetime of the artist plus 70 years

Any email that a recipient does not wish to receive.

Promotion of a store's merchandise.

Planning & implementation of every aspect that takes place in and around the sports venue

Experienced professional who willingly acts as a role model & provides guidance & encouragement

The actions taken to implement the strategy

Concern or other reason a customer has for not making a purchase

The payments made to employees for the hours that they work.

Payment for the use of copyrighted work

An examination of the business's strengths, weaknesses, opportunities, and threats

When an unknown person or event is propelled into the spotlight by fans.

Drive, persistence, and hard work

Contractual agreement between the owner (licensor) of a trademark/brand and the licensee

Awards given by the Academy of Television Arts & Sciences for TV programming.

Approach: Conversation that starts with a comment about the product.

Ability to motivate and guide others to accomplish organizational goals

A federal law that placed guidelines on mass commercial emails.

Person who involves team members in the decision-making process

'May I put this on your credit card?' (Type of close)

When there is not enough staff to handle the customers.

Writing and speaking

Step in which the salesperson makes a first in-person contact with a potential customer.

Two or more individuals sign an agreement to own and operate a business together

The amount of money the store pays to purchase the merchandise from a supplier.

A promotion where a few online mentions turn into a real buzz about a movie

At the front of the marketing plan to present a short, concise restatement of its contents

Expense incurred developing an email list divided by the number of people who opened and read 

Concern or other reason a customer has for not making a purchase

The difference between the retail price of an item and the cost of the item to the store..

The total revenue of a business less all expenses over a specific period of time.

Combines the short ads, or trailers, for all of the award-nominated films into one short film

The number of times the targeted customer is exposed to the media.

Blending of advertising, sales promotion, publicity and personal selling.

Underwriting an event for the purpose of gaining positive association for a brand w/event.

Written, detailed description of how the elements of promotion will be used.

The realm in which the originator's work can be used by anyone without cost or permission

Awards presented to musicians, producers, and other recording professionals.

The typical selling prices at which goods are sold.

A group of employees join together as a single unit to negotiate with employers

Language that relates to a specific area and that makes communication more concise

The speed with which products are used up and must be purchased again.

Specified amount paid annually for a job regardless of the number of hours worked

Promotion meant to heighten a store's image.

Someone who manages an athlete's life off the field

Method of showing the major selling features of a product and how it benefits the customer.

The nature of the business and the reason that the company exists

Associations for professionals in the same or similar industries 

The percentage that a store has of the total sales in its trading area.

Approach:Conversation that starts with a comment about the product.

The amount of money that can be made from the sale of a particular product.

Facts collected for the first time for the problem under study.

Neighborhood space composed of a group of separate stores that are connected by sidewalks 

May be permanent ongoing employees, but work less than 30 hours per week; paid hourly wage

The legal representative of an athlete or celebrity

Any program that tries to build and maintain a base of repeat customers.

The total revenue of a business less all expenses over a specific period of time.

Formed by the interaction of the event, the sponsors, and the fans

The unique works of writers, artists, and musicians that are protected under copyright law

Drive, persistence, and hard work

Document created by an applicant that lists the applicant's qualifications and experience

Series of questions asked to a select & reps group of people to obtain quantitative data.

Approach: Consists of a friendly welcome to the store or department.

The number of people questioned for a survey.

Identification of dues dates for each task (project matrix)

Process of developing contacts with other individuals, groups, or organizations 

The number of workers assigned to jobs at a particular time.

When an unknown person or event is propelled into the spotlight by fans.

Multiplying the reach by the frequency, expressed as a percentage

Regulates advertising at national level

Property right that excludes others from making, using, or selling the invention

Facts that have been collected previously for a purpose other than the problem being studied.

Arm of promotion that tries to create a favorable public opinion for an indiv. or organization.

Tasks performed before contact is made with a customer

Meetings, courses, seminars, & networking opportunities that enhance an individual's knowledge 

Registered businesses that legally buy and resell tickets to a variety of entertainment events 

Information gathered about competitors

One-on-one and group interactions

Any unpaid media attention. Either positive or negative. Free

Competition with the same or similar types of products or services offered by another business.

Contractual agreement between the owner (licensor) of a trademark/brand and the licensee

A contract between a landlord & a tenant for use of a property for a specified amount of time

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