Test 4 Review

Business buyers are solely interested in the product’s price.

Sales forecasts usually are generated by complex software and should not be biased by managerial input.

Income less taxes, savings, food, clothing, and housing is __________ income.

Motivation is the internal process that __________, directs, and sustains behavior.

A systematic procedure for studying jobs to determine their various elements and requirements is called a job

A sense of involvement and __________ were two of the human factors at work in the Hawthorne Studies.

Title VII of the Civil Rights Act of 1964 applies directly to selection and promotion of employees.

Most employee benefits, such as holidays, sick leave, and insurance, are required by law.

The starting point for human resources planning is the firm’s overall strategic plan.

Which of the following is not one of the four commonly recognized forms of utility?

Perhaps the most widely used selection technique is the employment test.

One major problem with the MBO process is that

Business-to-business markets, which include churches, schools, and civic clubs, are a type of industrial market.

The activities involved in acquiring, maintaining, and developing an organization’s human resources are called

Determining a firm’s future human resources needs is referred to as

The equity theory is most relevant to which form of outcome in an organization?

Perhaps the most humane method of reducing the size of a firm’s workforce is through attrition.

The application of scientific principles to the management of work and workers is called

Job enrichment is supported by

The theory stating that motivation depends on how much people want something and how likely they are to get it is called

The ingredient of the marketing mix concerned with providing product information to target markets is

Considering present employees as applicants for available positions is called

A marketing plan includes all of the following except

The marketing plan doesn’t include the exact allocation of resources to achieve the marketing objectives.

A MIS is well suited to testing new products, determining various characteristics of consumer markets, and activities

_________ markets consist of churches, not-for-profit private schools and hospitals, civic clubs, etc

Job sharing is a system in which employees set their own work hours within certain limits set by the employer.

Which of the following is not one of the steps in implementing the marketing concept?

Cultural diversity in the workplace is an issue that is addressed by those firms operating in diverse geographic areas

Diversity training programs may include all of the following except

Recruiting on college campuses and recruiting at union hiring halls are examples of internal recruiting.

Well-managed cultural diversity is not likely to

Attempting to attract job applicants from outside an organization is called

Which of the following is least likely to be a factor in developing a sales forecast?

The three phases of human resources management are acquiring, developing, and terminating human resources.

Gain sharing directly rewards employees for increases in company calls or lower costs.

The activities involved in the acquisition of human resources are HR planning,

An organization’s most important resource is its human resources.

When goods and services are purchased to maintain highways, education, water, and energy, what type of market?

Which of the following is uncharacteristic of low morale?

The way a consumer perceives a store is a top factor that influences their decision about where to buy.

The requirements needed to fill a vacancy are listed in the job

Different products may not result in different marketing mixes.

The piece-rate reward system grew out of Taylor’s concepts of scientific management.

Herzberg recognized only two dimensions: motivation and hygiene.

The systematic program of reinforcement to encourage desirable behavior is called

The way an employee feels about his or her job, superiors, and place of work is called morale.

In a management by objectives (MBO) system, the first step is to establish preliminary goals.

A main discovery of the Hawthorne Studies was that human factors are at least as important to motivation as pay rates.

Equity theory is the idea that employees are motivated by equitable treatment of themselves relative to the “other.”

Motivation is the internal process that energizes, directs, and sustains behavior.

Marketing research is the process of gathering, recording, and analyzing data concerning a particular marketing problem.

Job specification refers to the list of elements that make up a particular job.

Influences in a society and its culture result in changes in attitudes, beliefs, norms, customers are economic forces

On self-managed work teams, each member learns one specific job and has clearly defined responsibilities.

An approach to collecting marketing information for specific marketing projects is called