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Marketing
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Flashcards
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Questions
8
Answers
1
Is ZARA company focusing on International Markets ?
True
False
2
STP stands for ?
Segmentation, Tagline, Positioning
Segmentation, Targeting, Posiibility
Selection, Targeting, Positioning
Segmentation, Targeting, Positioning
3
What segmentation criteria comes to your mind after seeing this advertisement?
Demography
Lifestyle
Behavioral
Geography
4
Marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.
True
False
5
Which segmentation criteria is depicted in GENERATIONS Study?
Gender
Education
Income
Age
6
Patagonia is targeting which segments basis ?
International
Demography
Geography
Behavioral
7
Procter & Gamble (P&G) company products caters to many segments in the market?
False
True
8
Which of the following is NOT one of the major variables used in segmenting consumer markets?
Demographic
Geographic
Ethical
Behavioral
