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MKT3151_100 Questions_Exam Revision Flashcards | StudBud
MKT3151_100 Questions_Exam Revision
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The print medium continues to rely heavily on CPM to determine scheduling. What is CPM?
A
Percentage of impressions that results in a click
B
Percentage of households tuned to TV
C
A payment received for each action
D
The relative average cost to reach one thousand people
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