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Advanced Marketing Concepts & Application Quick Quiz Flashcards | StudBud
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Advanced Marketing Concepts & Application Quick Quiz
Advanced Marketing Concepts & Application Quick Quiz
15 terms
·
StudBud Administration
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105 plays
Review of content taught in the course
Flashcards
15 cards
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Practice quiz
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Host live
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Questions
15
Answers
1
Which is not a competitive market position?
Leader
Flanker
Follower
Challenger
2
Which below does not describe marketing?
managing customer relationships in ways that benefit
processes for creating, communicating and delivering value
an organisational function
creating opportunities to exploit customers naivety
3
Which is not a component of the macro-environment?
Economic
Political
Encyclical
Technological
4
Which is not a market follower strategy?
Clone
Adapt
Innovate
Imitate
5
In the articles Marketing Challenges (Aaker 2010) which is not one of the challenges mentioned?
Retaining traditions
Getting a seat at the table
Energising brands
Living in a global world
6
Which is not a finding in the Singapore Consumer Lifestyle Trends (Source: Euromonitor 2015)
Consumer confidence stabilizing
Holidays further from home
Dining out more often
Online shopping
7
Which is not a part of the market/ industry analysis?
actual & potential market size
life cycle of the product
cost structure
market growth
8
Which is not a proposed solution to the marketing challenges suggested in the article?
Customer experiential opportunities
Customer as co-producer
Customer as innovator
Customer generated content
9
Which item below does not make a supplier group powerful?
it has built up switching costs
it is not obliged to contend with other substitute products
the industry is an important customer of the supplier group
it is dominated by few companies
10
Which is not a trend driving the future of Marketing (Forbes 2015)?
Decreasing power of user-generated content and social media
'Mobile’ will become central to marketing
Customer expectation of transparency
Demand for good (visual) content
11
Which is not a driving force in Michael Porter's Five Forces Analysis?
Suppliers
Substitutes
New entrants
Alliance partners
12
Which is not a key component of forecasting?
competitor knowledge of your product
a future period
environmental and market conditions
the amount of sales
13
Which is not a concern regarding new entrants entering into the industry?
government policy
a steep learning curve
access to distribution
economies of scale
14
Which item does not provide a Competitive Advantage?
Simple to copy
Product differentiation
Relationships
Human Resource capabilities
15
Which is not a way companies are responding to these changes?
passive to active
organisation control to community control
mass to personalise
intrusive to invitational
