Personal & Consumer Health - 6th Grade

Uses regular people to appeal to our sense of being "just us"

It is important to keep your body clean to prevent illness & promote overall health

Slogan, jingle or cartoon to keep consumer's attention

"Down home," the way Grandma used to make it

The condition and practices that help to maintain health and prevent the spread of diseases

Compares product to more expensive comparable

Our brand is better than the rest

Cost, peers, advice of a salesperson are all things that could influence a consumer's choice

How can poor hygiene effect our social health?

"Facts" and statistics that sound impressive

Why is good hygiene important for good health?

Everyone wants this product, you should too

What are things we do to stay clean?

Bashes the competition by comparing themselves and stating "we're better!"

Repeats a phrase over & over so the consumer doesn't forget

What happens if we have poor hygiene?

A person who buys good and services

Sounds or pictures that appeal to the senses

The power to cause changes without directly forcing them to happen

Endorsed by a celebrity or well-known person

Associates the product with being rich or high class

A message designed to influence consumers to buy a product or service