Marketing Campaign

Question 1

Product specifications are completed after......

Accepted Answer

market research

Question 2

What are the disadvantages of carrying out a life cycle analysis (LCA)?

Accepted Answer

I and II

Question 3

Coca Cola is at what stage of the product life cycle

Accepted Answer

maturity

Question 4

The term marketing refers to

Accepted Answer

Advertising, Sales Promotion, Publicity and Public Relational activities

Question 5

Social marketing is…

Accepted Answer

Marketing attempting to change behavior to benefit society

Question 6

Who would need to be surveyed during the research stage ?

Accepted Answer

Target market

Question 7

What is MARKETING?

Accepted Answer

Process of identifying anticipating and satisfying customers

Question 8

Why do market research?

Accepted Answer

All of These

Question 9

Marketing plans that extend the maturity stage of a product before a new one is needed:

Accepted Answer

Extension strategies

Question 10

Age, gender and family life cycle are examples of;

Accepted Answer

Demographic variables

Question 11

What's the order of the product life cycle?

Accepted Answer

Introduction, growth, maturity, decline

Question 12

Ethical Research involves

Accepted Answer

Gathering customers private and personal info for other uses

Question 13

What is Marketing Research?

Accepted Answer

solution through carefully design studies involving consumer

Question 14

The marketing mix can also be called

Accepted Answer

the 4 P's

Question 15

DVD's are at what stage of the product life cycle

Accepted Answer

Decline

Question 16

True or False? Secondary research is data that has been collected by other people or businesses.

Accepted Answer

True

Question 17

______________ is considered to be the father of Modern Marketing

Accepted Answer

Philip Kotler

Question 18

The product life cycle has a development stage and

Accepted Answer

four other stages

Question 19

Which of the following is not a part of Market Research?

Accepted Answer

Focus on how to achieve better promotions through word-of-mouth publicity

Question 20

Finance,Sales,HR,Production, Marketing and Customer Service

Accepted Answer

are all internal sources for information

Question 21

What type of marketing research involves a product being sold in a small area only?

Accepted Answer

Test market

Question 22

What is missing from the product life cycle

Accepted Answer

extension strategies

Question 23

The product life cycle consists of

Accepted Answer

Innovation, Introduction, Growth, Maturity and Decline

Question 24

Which life cycle stage is the problem child (question mark) in ?

Accepted Answer

launch

Question 25

What is the first step in market research?

Accepted Answer

Define the marketing problem

Question 26

Which of the following statements best describes Guerrilla marketing?

Accepted Answer

uses surprise or unusual marketing tactics to promote a product or service

Question 27

A benefit of niche marketing is

Accepted Answer

profits per unit sold are very high

Question 28

Market research data might not be accurate because

Accepted Answer

Interviewers are not properly trained

Question 29

Stages of the Product Life Cycle (in order):

Accepted Answer

introduction, growth, maturity, decline

Question 30

The 3 new Ps of Marketing in 7Ps of Marketing are

Accepted Answer

Physical Evidence, People, Process

Question 31

Gathering of information to make marketing decisions

Accepted Answer

marketing research

Question 32

They buy a familiar product but do some research on other vendors

Accepted Answer

modified rebuy

Question 33

What is the last step in market research?

Accepted Answer

Propose a solution

Question 34

What is primary research?

Accepted Answer

The collection of data that does not already exist

Question 35

What does the product life cycle do?

Accepted Answer

It shows how well a product sells, Helps you to learn what consumers want in a product, It shows what customers think of products, It shows the journey and sales of a product

Question 36

Product life cycle

Accepted Answer

Introduction-growth-maturity-decline

Question 37

_______ research is based on cause-and-effect variable studies.

Accepted Answer

Causal

Question 38

Marketing research analyze and interprets data to build information and knowledge that can be used to predict all EXCEPT

Accepted Answer

Benefits Sought

Question 39

Which of the following is NOT part of a products life cycle?

Accepted Answer

Promotion

Question 40

Finance works with marketing to…

Accepted Answer

Agree on a budget

Question 41

What type of marketing research involves participants filling out a questionnaire?

Accepted Answer

Survey

Question 42

A business' marketing objectives are LEAST likely to include:

Accepted Answer

Decreasing costs of production

Question 43

What is maturity in the product life cycle

Accepted Answer

Sales rises rapidly

Question 44

What are the main stages of the product life cycle? IN ORDER!

Accepted Answer

Launch, Growth, Maturity, Decline

Question 45

At what stage in a products life cycle would a business usually spend most on promotion?

Accepted Answer

Growth

Question 46

Which of the following is not a benefit of marketing data?

Accepted Answer

A customer will receive marketing messages which are not relevant to them

Question 47

Statistics gathered through valid research

Accepted Answer

Hard Data

Question 48

True or False: the first step in the marketing research process is to define the problem

Accepted Answer

True

Question 49

What is marketing?

Accepted Answer

Involves trying to find the needs and wants of customers

Question 50

The development of one marketing mix for a specific product.

Accepted Answer

mass marketing

Question 51

Marketing is NOT about…

Accepted Answer

Recruiting the best sales people

Question 52

Research done by an idependent company then put on sale to all businesses in the industry.

Accepted Answer

Syndicated- Research

Question 53

Which life cycle stage is the cash cow in ?

Accepted Answer

maturity

Question 54

At which stage in a products life cycle is it best to implement an 'extension strategy'?

Accepted Answer

Late maturity

Question 55

What is Marketing mix?

Accepted Answer

components which influence a customer's buying decision, Price, Product, Promotion and Place

Question 56

When manufacturers bear the responsibility for the environmental impacts of their products during the product life cycle

Accepted Answer

EPR – Extended Producer Responsibility

Question 57

Primary research is published data that have been collected for some other purpose

Accepted Answer

False

Question 58

B2B inbound marketing strategy

Accepted Answer

attract potential customers to your website

Question 59

Marketing Research

Accepted Answer

A process designed to provide solutions to marketing problems

Question 60

A purchase decision with no planning or research.

Accepted Answer

impulse

Marketing Campaign

Questions 60

Marketing Campaign

Questions 60