stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Promotion Vocabulary Flashcards | StudBud
Explore
/
Promotion Vocabulary
Promotion Vocabulary
10 terms
·
StudBud Administration
·
33 plays
An entrepreneurship quiz to review promotion vocabulary.
Flashcards
10 cards
F
Practice quiz
P
Host live
L
Questions
10
Answers
1
The collective group of strategies aimed at consumers to increase sales.
Consumer Promotion
Product Promotion
Sales Promotion
Public Relations
2
Promotional efforts that say something positive about a business.
Sales Promotion
Product Promotion
Institutional Promotion/Public Relations
Consumer Promotion
3
"Free coffee after 10 purchases", "Walgreen's points", and "Racetrack Rewards" are an ex of...
Samples
Coupons
Customer Loyalty Marketing
Rebates
4
Displays, Premiums, Rebates, Samples, POP promotion, and special promotions are an example of..
Product Promotion
Sales Promotion
Consumer Promotion
Trade Promotion
5
A free item given to a customer who has purchased another product. (Ex: free case w/ phone)
Coupon
Sample
Rebate
Premium
6
Small, colorful, and inexpensive items right next to the cash register as "add on" purchases...
Point of Purchase Promotions
POP Promotions
Samples
Trinkets
7
Promotion method used when companies promote unique product features & benefits as selling pts.
Institutional Promotion
Trade Promotion
Sales Promotion
Product Promotion
8
Allowing customers to try the Longhorn Lounge's smoothie flavors is an example of...
Coupons
Rebates
Samples
Premium
9
Type of discount that is very often not redeemed, provided AFTER the point of sale.
Premium
Rebate
Sample
Coupon
10
Activities/methods to inform customers as to why they should purchase products.
Place
Promotion
Price
Product
