Sports Management-Chapter 1

All of the following are demographics except

All of the following factors are important to the success of sports marketing except

Which of the following does NOT demonstrate the emotional value of sports?

# of times per advertisement, game, or show that a product or service is associated with an athlete, team,or entertainer

What a business offers customers to satisfy needs

The creation and maintenance of satisfying exchange relationships

involves the locations and methods used to make products available to customers

Designing, developing, maintaining, improving, & acquiring products or services so they meet customer needs and wants is

A professional sports team decides to move to another city. This decision is part of

The primary focus of marketing is

Which of the following is an element of distribution?

Common characteristics of a group, such as age, martial status, gender, and income level

describes how a business blends the 4 marketing elements of product, distribution, price, and promotion

Entertainment marketers can receive instant feedback through

using sports to market products

The number of viewers a program attracts

some type of performance that people are willing to spend their money and spare time watching

influencing how people choose to spend their time and money on entertainment

ways to make customers aware of products and encourage them to buy

Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses

The amount that customers pay for products