Unit 3 - Marketing Concepts

It is rare for a completely new product to enter markets and be successful.

What are the four marketing strategies businesses use to determine customer needs?

A similar group of customers a company wants to attract is known as which of the following?

Which of the following is NOT considered a trend in marketing?

The success of negative driven products relies on consumers __________.

Marketers use MSAs for which of the following reasons?

Which of the following populations are the largest ethnic group in the United States?

Which generation is arguably the most educated?

Focusing on attracting & retaining customers by continually creating relevant products is known as?

Which of the following was NOT listed as a disadvantage of mobile marketing?

Which of the following is NOT a type of segmentation?

The marketing mix includes place, price, positioning and promotion.

Industrial marketing is also known as which of the following?

What is NOT a type of pricing?

Market segmentation involves which of the following?

Which of the following combines finding a target market and using a marketing mix?

What is NOT a reason a new product might fail?

Personal selling can be a part of ____ and involves direct spoken communication between sellers and customers.

Which of the following is NOT one of the seven pillars of marketing?

Which of the following is NOT a way online advertising can be purchased?

Marketers look at disposable income and discretionary income when marketing to consumers.

Targeting teenagers is an example of which type of segmentation?

Which of the following is NOT an example of demographic segmentation?

There are how many foundations to marketing?

Effective marketing is difficult because of which of the following?

Why are the “Seven Pillars of Marketing” important to marketing strategies?

Which of the following is NOT an example of sales promotion?

Mark goes to a department store in search of the perfect gift for his son’s birthday. Mark is a ______?

Research group volunteers can effectively help by doing which of the following?

Mass markets are a homogeneous group of consumers to which producers wish to appeal.