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Channel Management
Channel Management
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This is the review for the unit on Channel Management.
Flashcards
49 cards
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Questions
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Answers
1
Carries 9% of the tonnage moved, carries heavy, bulky items like grain, minerals, lumber, coal.
ships and boats
trucks
airplanes
railroads
2
Today, 90% of global trade is seaborne and is shipped using 700 million of these:
industrial strength cardboard boxes.
standardized shipping containers.
3
Uses standardized shipping containers and multiple modes of transportation:
Industrial Shipping
Intercostal Shipping
Intermodal Freight
Intercostal Freight
4
Nonprofit organizations that do not compete in the business world.
institutional market
industrial market
consumer market
retail maket
5
This channel includes other businesses between the producer and the consumer:
Direct Channel
Promotional Channel
Industrial Channel
Indirect Channel
6
Pipelines are the safest method of transportation, but people are still concerned.
True
False
7
Online retailers like Amazon have disrupted traditional methods of retailing.
True
False
8
__ involves the locations and methods used to make the product available to customers.
Pricing
Production
Promotion
Distribution
9
Walmart known for low prices due to large volume sold and efficient distribution methods.
Department Store
Convenience Store
Discount Store
Specialty Retailer
10
These buy in large quantities from manufacturers, store the goods, and then resell them.
Wholesalers
Brokers
Agents
Channel Captains
11
A company that provides transportation services to any business in its operating area for a fee
Private Carrier
Piggyback Service
Contract Carrier
Common Carrier
12
Wal-Mart owns trucks to transport its goods for their stores. This is an example of a:
Private Carrier
Contrac Carrier
Piggyback Service
Common Carrier
13
A system that tracks the amount of a product on hand by maintaining records on sales.
Just-in-Time Inventory
Industrial Inventory Control System
Physical Inventory System
Perpetual Inventory System
14
The final business organization in an indirect channel of distribution for consumer products:
wholesaler
agents
intermediaries
retailers
15
Walgreens offers products from several different product categories, this is an example of a:
mixed merchandise retailer
category killer or big box retailer
speciality or limited line retailer
service retailer
16
The ancient trade route linking China with the West. Carried goods between Rome and China.
The Appian Way
The Silk Road
The Great Wall of China
The Northwest
17
Businesses who do not own the goods they sell but act as intermediaries
Agents
Wholesalers
18
Channel management is a marketing activity associated with the marketing mix element of:
place
product
price
promotion
19
This transportation system is expensive to construct and can be difficult to maintain.
trucks
pipelines
ships and boats
airplanes
20
This wholesaler owns the goods but the goods are shipped directly from the producer.
Full-Service Wholesaler
Warehouse Retailer
Rack Jobbers
Drop Shipper
21
It is likely that most products will be transported using only
one
method of transportation.
True
False
22
This is the fastest, but most expensive, mode of transportation:
trucks
airplanes
pipelines
ships and boats
23
Manage inventory for retailers by counting stock, refilling and maintaining store displays.
Drop Shipper
Merchant Wholesaler
Rack Jobbers
Member Club
24
This is the path a product takes from the producer to the ultimate consumer:
Marketing Channel
Channel of Distribution
Promotional Channel
Industrial Channel
25
Products often move through very long channels of distribution.
True
False
26
An inventory system that means that the inventory level is kept low and resupplied as needed.
Physical Inventory System
Perpetual Inventory System
Just-in-Time Inventory
Industrial Inventory Control System
27
A vendor will provide an _ or an itemized billing statement with terms of payment for the order
Invoice
Purchase Order
Inventory
Receiving Record
28
This inventory system determines the amount of product on hand by visually counting the items.
Physical Inventory System
Perpetual Inventory System
Just-in-Time Inventory
Industrial Inventory Control System
29
Businesses that offer a variety of consumer products to members through a warehouse outlet.
Rack Jobbers
Merchant Wholesaler
Drop Shipper
Warehouse Retailer
30
With a farmer's market, the producer sells the product straight to the final consumer:
Indirect Distribution
Direct Distribution
Industrial Distribution
Promotional Distribution
31
Macy’s offers a wide variety of consumer goods in different product categories:
Convenience Store
Department Store
Mixed-Merchandise Retailer
Specialty Retailer
32
O’Reilly auto parts offers products from one category of merchandise, this is an example of a
Mixed Merchandise Retailer
Category Killer
Service Retailer
Specialty Retailer
33
A __ is a form listing the variety, quantity, and prices of products to be ordered.
Inventory
Purchase Order
Invoice
Receiving Record
34
__ is the assortment of products maintained by a business.
Receiving Record
Purchase Order
Vendor
Inventory
35
This is the process of efficiently delivering products to customers.
Logistical Selling
Graphic Design
Industrial Engineering
Channel Management
36
The amount of money left for buying goods.
Want Slip
Industrial Balance
Budget Balance
Open to Buy
37
A wholesaler who takes title to the goods they sell and provides many services.
Drop Shipper
Member Club
Rack Jobber
Merchant Wholesaler
38
Another name for middlemen who help move products from the manufacturer to the final user.
Wholesalers
Channel Captians
Agents
Intermediaries
39
This brings the sales message to customers using mail, e-mail, a website, or social media.
Non-Store Direct Marketing
Traditional Store Retailing
40
Most countries have container ports designed for standardized shipping containers.
False
True
41
Currently, air transportation is less than _ percent of the total ton-miles of freight shipped.
25%
15%
1%
50%
42
Distribution has always been the most challenging and complicated part of the marketing mix.
False
True
43
Efficiently and effectively moving products and materials through the distribution channel.
All of these are correct.
Supply Chain Management
Logistics
Physical Distribution
44
Mary Kay Cosmetics is a company that sells products directly to the consumer:
franchising
atmospherics
non-store retailing
visual merchandising
45
This is a small retailer offering items such as gas, snacks, soft drinks, and tobacco products.
Convenience Store
Specialty Retailer
Mixed-Merchandise Retailer
Department Store
46
These are companies that offer products for sale to other businesses:
Purchase Order
Receiving Record
Inventory
Vendor
47
Home Depot is a retailer that is focused on one type of merchandise and offers a wide selection
category killer or big box retailer
service retailer
Speciality or limited line retailer
mixed merchandise retailer
48
Most frequently used form of freight transportation and the most flexible.
Trucks
Ships & Boats
Pipelines
Trains
49
The area where deliveries are made
the shipping location
the loading dock
the receiving room
the inventory space