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Public Relations 161 Flashcards | StudBud

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Which of these is the greatest strength of public relations?

Which of these is the fundamental element of earned media?

Public Relations 161

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Answers

1
Which of these is the fundamental element of earned media?
Press releases
Feature stories
Op-ed pieces
B-roll
2
Which of these is the greatest strength of public relations?
Low costs
Targeting
Reaches people who ignore ads
Credibility
3
What does the E in POEM stand for?
Engaging media
Earned media
Ethical media
Efficient media
4
Which of these was the earliest model of PR?
Press agentry
Two-way asymmetrical
Public information
Two-way symmetrical
5
A brand's social media posts would be considered:
Owned media
Paid media
Advertising
Earned media