marketing assessments

Question 1

which of the following would probably use a longer Channel of distribution than the others

Accepted Answer

A bottle of shampoo

Question 2

Which of the following is an example of informal workplace communication:

Accepted Answer

2 coworkers share their opinions about a new project during a coffee break

Question 3

The reason businesses usually obtain information is to apply it so that they can.

Accepted Answer

Develop a database

Question 4

When marketers are trying to reach the greatest number of consumers possible, they use a (n) ___ distribution pattern.

Accepted Answer

Intensive

Question 5

the future service a customer expects for a certain product is data Likely to be found

Accepted Answer

On a warranty card

Question 6

A business letter that has easy-to-understand information is said to have

Accepted Answer

Clarity

Question 7

What technique should Lana use to determined the text is clear and logical

Accepted Answer

Correct grammatical errors

Question 8

A positive result of handling customer complaints properly is that it will.

Accepted Answer

Promote goodwill

Question 9

During staff meetings, the primary role of the department manager is to

Accepted Answer

Guide the discussion

Question 10

Why should employees act as if the customers are their employees

Accepted Answer

Employees would have no jobs if there were no customers

Question 11

I like this sofa but I just don’t know if my family will like it is a statement characteristic of a _ customer.

Accepted Answer

Slow/methodical(x)

Question 12

Why is it important to use the appropriate writing style when developing research reports?

Accepted Answer

Enhances the writer’s credibility

Question 13

The most efficient,cost way for Emma to obtain the information is to.

Accepted Answer

analyze information posted on the industry's trade association's website

Question 14

What should you include in a persuasive message to support your statements

Accepted Answer

Logical evidence

Question 15

Appropriate information management helps a business build a good reputation

Accepted Answer

being consistent

Question 16

How is Emma using financial information in this situation?

Accepted Answer

To compare estimated performance with actual performance

Question 17

Which of the following statements regarding company policies is true:

Accepted Answer

Company policies identify general company rules

Question 18

Communicating by telephone is sometimes more difficult than communicating Face-to-face because

Accepted Answer

Nonverbal cues are missing

Question 19

Why are accurate records important to a business?

Accepted Answer

They show the business how it is doing

Question 20

A basic purpose of writing a daily activity report is to provide a(n).

Accepted Answer

Overview of work completed and planned.

Question 21

An important factor in building positive customer relations is to give customers

Accepted Answer

Fair and equal treatment

Question 22

Assuming she takes all responsibility for the company's financial risks, the company is most likely a…

Accepted Answer

Sole proprietorship

Question 23

When writing routine informational messages, business people should present the information in a(n) ______________ way.

Accepted Answer

Straightforward

Question 24

In order to handle customer inquiries employees should have information about

Accepted Answer

product maintenance

Question 25

What do business employees often do during meetings to be able to share important info with other employees after.

Accepted Answer

Take notes

Question 26

Effective written communications typically contain

Accepted Answer

Short sentences

marketing assessments

Questions 26

marketing assessments

Questions 26