creating a distinct perception in consumers' minds relative to other brands

What is marketing's main purpose?

Make people, society, & the environment better off, Satisfy customer needs

What is Macro-marketing?

the study of marketing systems & their effects on society

What marketing decisions relate to Place?

Length of channels of distribution

What is a Target Market?

The group of people to whom a company wants to sell its products

Which is the best definition of Marketing?

a set of processes for delivering value to customers at a profit, activities to help buyers & sellers exchange things of value, idea, price, promotion & delivery of goods to satisfy customers & company, directing the flow of goods & services from producer to consumer

What are the elements of the Marketing Mix?

Product, Price, Place, Promotion

studbud

Marketing Knowledge

10 termsStudBud Administration19 plays

Basics

Flashcards10 cardsFPractice quizPHost liveL

Questions 10

Answers

1
What is positioning?
distribution locations in a geographic region
company registration on a government industry classification list
creating a distinct perception in consumers' minds relative to other brands
shelf placement in retail environments
2
Which marketing decisions relate to Product?
ALL of these
Packaging
Timing of sales
Advertising themes
3
What is marketing's main purpose?
Sell products
Enhance the standard of living
Make people, society, & the environment better off
Satisfy customer needs
4
What is Macro-marketing?
the set of all parties involved in obtaining raw materials for a product
the study of marketing systems & their effects on society
a set of processes for delivering value to customers at a profit
trading things of value between buyers & sellers so each is better off
5
How does Marketing relate to Society?
They are 2 distinct concepts that do not overlap
Marketing is part of Society
They are both part of the Economy
Society is part of Marketing
6
What marketing decisions relate to Place?
Timing of sales
Selection of target markets
Length of channels of distribution
Choice of media
7
Which marketing decisions relate to Promotion?
Advertising themes
Timing of sales
Size of salesforce
ALL of these!
8
What is a Target Market?
The group of people to whom a company wants to sell its products
The set of retail outlets through which a company sells its product
A set of competitors
The industry a company operates in
9
Which is the best definition of Marketing?
a set of processes for delivering value to customers at a profit
activities to help buyers & sellers exchange things of value
idea, price, promotion & delivery of goods to satisfy customers & company
directing the flow of goods & services from producer to consumer
10
What are the elements of the Marketing Mix?
Advertising, Personal Selling, Merchandising
Product, Price, Place, Promotion
Brand, Target Market, Positioning
Price, Profit, People

Marketing Knowledge Flashcards | StudBud