All are reasons that the US is struggling to channel the Amsterdam experience EXCEPT...

Americans aren't as proned to a binge-mindset as their Dutch counterparts

While weed use & acceptance are likely to keep going up, overall revenues may not keep pace. Which best describes why?

Because the prices are likely to keep going down, due to margin compression

The Wack-a-mole concept, mentioned in 'Can Legal Weed Win' refers to what

As soon as one Illegal Weed Operation gets shut down, another pops up.

From a Pharma-classification standpoint, what makes weed unique?

It's the only substance with a 'medical' and 'recreational' use case.

Which of the following 'Trojan Horse Analogies' makes sense.

CBD businesses are a Trojan Horse for THC businesses

Which is the biggest risk associated with Legalization happening too soon or abruptly

Bev. companies like AB Inbev (Bud), Coca Cola will be Monopolies/Duopolies

Which is considered the most apt characterization of Delta 9's Vertical Integration Strategy

They bit off more than they could chew

Each of the following are relatively clearcut takeaways from Can Legal Weed Win, EXCEPT...

Legal weed will get cheaper. Illegal weed will stay around the same.

All of Survival Strategies that the book urges Weed Operators to consider, EXCEPT...

Find out of state locations to brand as 'super premium' places of origin

Given that 90% of weed revenues come from the 10% of overall users who use daily, which take below makes the most sense?

Don't neglect the Cash Cows (heavy users) in Mainstream Adoption efforts

The 'don't bring a knife to a gunfight' expression refers best to which scenario

Legal weed operators competing with leaner, meaner illegal counterparts

All of the following are considered Champions or rockstars of the Weed Movement, except...

Former Attorney General Jeff Sessions

All of folllowing are positive characteristics of Weed publications like MJBiz.com, High Times & Seeking Alpha, EXCEPT

Journalistic integrity you can count on

All of the following point to Federal Legalization in the states sooner rather than later, EXCEPT...

The effectiveness, efficiency of policymakers in the legislative branch

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CAN-301 Midterm

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Questions 19

Answers

1
All are reasons that the US is struggling to channel the Amsterdam experience EXCEPT...
despite progress, a stigma still persists.
Americans aren't as proned to a binge-mindset as their Dutch counterparts
onerous burdens on drinking & consuming thc products at the same venue
Americans aren't typically as into 'spliffs' as the Dutch
2
While weed use & acceptance are likely to keep going up, overall revenues may not keep pace. Which best describes why?
Because the prices are likely to keep going down, due to margin compression
B/c the 90/10 rule mentioned earlier. 90% of the $ comes from 10% of users
The taxes, NIMBY-ism and delayed rollouts will mess up the weed ecosystem
Because the black market (illegal weed) is Jason Vorhees level resilient
3
The Wack-a-mole concept, mentioned in 'Can Legal Weed Win' refers to what
Vicious cycle of: eat edible, get antsy, eat more, get sick, rinse, repeat!
As soon as you perfect your outdoor grow SOPs, your customers want indoor
As soon as you think demand has caught up w/ supply, more product surfaces
As soon as one Illegal Weed Operation gets shut down, another pops up.
4
Which Delta 9 Pathway was most in-line with a Flower First Strategy
Retail
Wholesale
B2B, or Growpod
Data & Digital
5
Weed and Beer are most alike in terms of...
Price Range is comparable
Customer Segments are similar
Desired effect is similar
Micro Beers (eg Craft) vs Macro Beer are similar to mid vs. craft.
6
From a Pharma-classification standpoint, what makes weed unique?
Adult Use and Recreational designations are deceptively different.
CBD is psychoactive, THC is psychedelic
It's the only substance with a 'medical' and 'recreational' use case.
Given how Weed Co's want to inflate their THC content, it's very complex
7
Which of the following 'Trojan Horse Analogies' makes sense.
Sports Gambling is a Trojan Horse for Daily Fantasy
Trojan Inc. is a Trojan Horse for Durex
CBD businesses are a Trojan Horse for THC businesses
Adult Use Dispensaries are a Trojan Horse for Medical Weed Operations
8
Which 'trifectas' below are logical examples of 'Strategic Pathway' Options that Weed Operators should consider?
All of the Above
Triple Down on X (Product, Location, Customer) Cookies, Planet13, Cake, etc
'Flirt, Marry or Kill' the Competition (eg Leafly vs Weedmaps vs Eaze etc)
Pivot to X (Wholesale, Data+Digital, Retail) - Delta9,
9
NIMBYISM is a _____ for Weed Legalization
Hindrance
Accelerator
Catalyst
Non-starter
10
Which is the biggest risk associated with Legalization happening too soon or abruptly
It will make it easier for Illegal operators to skirt the law.
It will stunt mainstream acceptance
Bev. companies like AB Inbev (Bud), Coca Cola will be Monopolies/Duopolies
Product Quality might go down.
11
Which is considered the most apt characterization of Delta 9's Vertical Integration Strategy
They bit off more than they could chew
They optimized their first mover advantage.
They were relatively aggressive with their outsourcing efforts.
They utilized an effective 'nail it then scale it' strategy
12
Each of the following are relatively clearcut takeaways from Can Legal Weed Win, EXCEPT...
Quantity of Weed, or supply, is going nowhere but up
Production & Processes will move to more efficient locations
Total Retail Revenue Could Fall
Legal weed will get cheaper. Illegal weed will stay around the same.
13
All of Survival Strategies that the book urges Weed Operators to consider, EXCEPT...
Raise awareness (ie negative publicity) about OOSW not meeting standards
Find out of state locations to brand as 'super premium' places of origin
Urge Governments to crack down on Out of State Weed (OOSW)
Market Local Weed as Differentiated to Warrant Premium Pricing
14
Given that 90% of weed revenues come from the 10% of overall users who use daily, which take below makes the most sense?
Product Diversity (bevvies, tinctures, dabs, pens, shatter, etc.) is HUGE
The 'Canna Curious' use case is underrated
Don't neglect the Cash Cows (heavy users) in Mainstream Adoption efforts
Flower First Strategy is Overrated
15
The 420 Concept derives from...
Bob Marley's Birthday & now 'Weed Day'
A group of friends in California who called themselves 'the Waldos'
B & C (err Blue & Gold)
the notion of 4:20 pm being the weed-version of "It's 5 o'clock somewhere".
16
The 'don't bring a knife to a gunfight' expression refers best to which scenario
Legal weed operators competing with leaner, meaner illegal counterparts
Small-time activists trying to compete with HNWI's like Sean Parker
The fact that 90% of Plant Touching ops are dictated by Mother Nature.
Craft Operators who try to resist getting acquired by MSO's or the like.
17
All of the following are considered Champions or rockstars of the Weed Movement, except...
Cookies Frontman Berner
Senate Majority Leader Chuck Shumer
Tilray's Irwin Simon, aka 'the Jeff Bezos of Weed'
NFL Takesman Chris Simms
Former Attorney General Jeff Sessions
Supreme Court Justice Clarence Thomas
18
All of folllowing are positive characteristics of Weed publications like MJBiz.com, High Times & Seeking Alpha, EXCEPT
Journalistic integrity you can count on
Podcast off-chutes
Trending Topics daily
On-the-ground reporting of the Weed space
19
All of the following point to Federal Legalization in the states sooner rather than later, EXCEPT...
Domino effect of states wanting in on the action
The effectiveness, efficiency of policymakers in the legislative branch
Post Pandemic New Normals which include states realizing how broke they are
Zero to Sixty adoption speed of adjacent industries such as Sports Gambling

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