SEM Unit 1 Review

Coupons on the back of ticket stubs is an example of which element of the marketing mix?

Providing customers assistance in paying for one of your products is an example of:

Deciding whether to sell direct to consumers or through wholesalers/retailers is an example of:

Communicating directly with your customers to assess their needs and wants is an example of:

Gross impression can best be described as what kind of message?

Coming up with a new digital age toy is an example of:

Which of the following terms is NOT a part of the marketing mix.

Wham-O is not working improve their product line and is content with closing.

TVs were an important part of advertising the early 1900s.

The development of the TV had a large impact on marketing.

How many key functions of marketing are there?

Helping design and develop new products is an example of:

Figuring out how much to charge for your product is an example of:

Which company uses the Play Lab to test their products?

Money that can be freely spent is called:

The price for TV ads is tied to the __ of the show during which it airs.

This is when a product is sold directly to the consumer by the producer.

Age, income, education levels, gender, etc. are all examples of ________ information.

Marketing is ONLY concerned with advertising products.

The goal of ___ is to influence how people spend their leisure time and money.

Before you can market any product, you need to know your _____________.

What is the % of sales an athlete/entertainer receives for their endorsement called?

Sending out a marketing research survey is an example of: