A marketing plan should outline the specific activities that the business will use to

achieve its marketing objectives.

Which of the following situations presents a business threat to a company:

A competitor obtains a bank loan for expansion.

Which of the following should be included in a marketing plan's executive summary:

The organization's mission statement

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Entrepreneurship Objective 3.01 & 3.03 & 3.04 & 3.05

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Answers

1
Which of the following items might be included in a marketing plan's appendix:
A SWOT analysis chart
A list of marketing objectives
A product photograph
The organization's mission statement
2
Which of the following is an important benefit of marketing plans:
They ensure a yearly profit.
They help recruit quality employees.
They develop exciting products.
They can help obtain funding.
3
Which of the following is a consideration in the place element of marketing:
Choosing distribution channels
Extending credit to customers
Using sales promotion
Offering warranties or guarantees
4
A marketing plan should outline the specific activities that the business will use to
increase its buying power.
evaluate its sales policies.
achieve its marketing objectives.
meet the needs of its employees
5
Which of the following is often included in a marketing plan's situation analysis:
Performance standards for implementing the plan
A list of the company's marketing objectives
A list of the proposed strategies and programs
A SWOT analysis chart
6
What section of the marketing plan includes information about expected results?
Desired target market
Performance and implementation
Situation analysis
Appendix
7
Which of the following situations presents a business threat to a company:
The government reduces interest rates.
A competitor obtains a bank loan for expansion.
A competitor recalls a defective product.
Sales for a specific product increase.
8
Marketing strategies are designed and implemented for the overall purpose of
improving management techniques
increasing business profits immediately.
changing the image of the business
achieving planned goals
9
Which of the following should be included in a marketing plan's executive summary:
A description of the target market(s)
The organization's mission statement
A SWOT analysis chart
The names and numbers of marketing team members

Entrepreneurship Objective 3.01 & 3.03 & 3.04 & 3.05 Flashcards | StudBud