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Sports Marketing Chapter 4 Flashcards | StudBud
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Sports Marketing Chapter 4
Sports Marketing Chapter 4
55 terms
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StudBud Administration
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120 plays
market segments, maslow hierarchy of needs
Flashcards
55 cards
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Questions
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Answers
1
The point at which all expenses for producing a product is covered.
Marketing Concept
Breakeven point
Comparative advantage
Customer Service Gap
2
Emotional purchases are most likely not to occur when?
People are at a favorite concert
People are watching their favorite team win
People are given the opportunity to attend the SuperBowl
People are shopping for groceries while on a budget
3
FAST stands for
Focus, Action, Speak, Tenacity
Focus, Action, Security, Timeliness
Focus, Action, Search, Timeliness
Focus, Action, Search, Tenacity
4
Economic uncertainty has a direct impact on consumer purchases.
False
True
5
Today's consumers?
all of the above
are more mobile than before
have more choices for use of their discretionary income
consider the benefits of a purchase
6
Which of the following is not part of Maslow's Hierarchy of Needs?
Physiological needs
Security
Self-actualization
Financial stability
7
This segmentation is based on age, income, education and marital status.
Demographics
Psychographics
Behavior
Geographic
8
Internal sources of information for a business includes?
Business Publications
Government Reports
Commercial Data
Customer and Sales Records
9
This is a specific group of consumers that a company wants to reach.
Market
Target Market
Market Share
Market Segment
10
Good customer service will create all except the following within your business?
Customer satsifaction
Customer loyalty
Angry customers
Repeat customer
11
Which of the following is NOT true of most consumers?
They like to have their needs satisfied
They use the decision making process to make a purchase
They have limited resources
They conduct research before purchasing
12
Purchases based upon careful thought and sound reasoning are what type of purchases?
Patronage
Values-based
Rational
Emotional
13
Most customers leave a company due to lack of?
Available products
Attention
Money
Time
14
Which of the following would be considered a physiological need?
Respect
Shelter
Recgonition
Belonging
15
Which of the following is not a part of creating a service culture in business?
Demonstrate pride in each sale
Follow a low performance process
Value long-term positive relationship
Follow FAST
16
The marketing concepts requires maintenance of important relationships with?
Producers
Customers
Distributors
Competitors
17
What should you not do if you have an angry customer?
Say "I'm sorry"
Allow customers to vent
Walk away
Tell customers what you can do for them
18
Which of the following is not a characteristic of a customer service representative?
Have a positive attitude
Ignore customers if they are on the phone
Be Happy
Look forward to meeting the public
19
Having a comparative advantage means that companies can?
Price products as high as they want
Be the first to sell their product
Pass on savings to customers
Beat out the competition
20
The main focus of this is to satisfy customer needs
Customer Service Gap
Marketing Concept
Breakeven point
Comparative advantage
21
Which of the following is not a major goal of marketing?
Determining what people are willing to pay
Determining how to advertise
Determining what people want
Meeting customer needs
22
Which of the following is a result of an increased standard of living in the United States?
Less discretionary income
More discretionary income
Increased comparative advantage
Increased economic uncertainty
23
Secondary data?
is obtained for the first time
is collected by observing consumer behavior
has already been collected for some other purpose
is collected through consumer surveys
24
Good customer service in sales will do all of the following except?
Remember returning customer names
Keep customers returning
Provide inadequate services
Maintain a competitive edge
25
The capability to produce products or services more efficiently and economically.
Breakeven point
Customer Service Gap
Comparative advantage
Marketing Concept
26
Teenagers are considered to be a desirable target market?
False
True
27
This segmentation is based on values, interests and life choices.
Psychographics
Behavior
Geographic
Demographics
28
The difference between what customers expect and the service they receive is called?
Marketing Concept
Breakeven point
Customer Service Gap
Comparative advantage
29
Which of the following would be the best strategy for a business to rise above competition?
Free Stuff
Customer Service
Coupons
Sales
30
Which of the following is the last step of the decision making process?
Evaluate the product
Conduct research
Decide on what to purchase
Evaluate choices
31
Which of the following is not part of the marketing mix?
Place
Product
People
Price
32
The marketing concept focuses on?
Creating a relationship between the customer and producer
Both A and C
Maximizing the profit
Satisfying customer needs
33
This is the percentage of total sales of a product that a company expects to capture
Market Share
Market
Target Market
Market Segmentation
34
The first step in the marketing process is to determine?
How much of the product should be produced
Who is the competition
Who is the customer
How will the product be promoted
35
Consumers may only belong to one market segment.
True
False
36
"Going the extra mile" in customer service includes all of the following except?
Asking if the customer has any additional needs
Running longer
Making a follow-up phone call
Suggesting other products or services
37
This type of segmentation divides the markets into physical locations
Behavioral Based
Psychographic
Demographic
Geographic
38
Young families spend entertainment dollars to attend sport events for their children.
True
False
39
This is the rate at which companies produce goods in relation to materials and employees
Profit
Productivity
Benefits derived
None of the above
40
Which of the following is a characteristic that can be physically measured?
Interests
Age
Lifestyle choices
Values
41
Approximately how many people will a person tell if they experience poor customer service?
20
15
10
5
42
Good customer service would include all of the following except?
Slamming down the phone
Eye contact
Saying Thank you
Listening attentively
43
Which of the following is a driving force behind the marketing concept?
Producers
Customers
Distributors
SalesPeople
44
Which of the following is not part of the values based culture?
Providing top values
Stating that the problem is out of your department
Keeping Promises
Going beyond expectations
45
Realization of one's self potential is which level of Maslow?
Self-worth
Self-actualization
Self-realization
Self-esteem
46
What percentage of every dollar is spent on marketing costs by a business?
90
100
70
50
47
During a customer service phone call it is always good to use?
All of the above
The customers name
A polite voice
A listening ear
48
Purchases based on loyalty to a particular brand or product.
Habitual
Emotional
Rational
Patronage
49
This segmentation is based on product usage and benefits.
Demographics
Geographic
Psychographics
Behavior
50
How many levels are there in Maslow's Hierarchy of Needs?
5
6
4
3
51
External sources of information for a business does not come from?
Company financial reports
Government reports
Business publications
Trade and professional organizations
52
Which of the following is not an example of poor customer service?
Talking on the phone while others wait to be served
Placing a customer on hold for a long period of time
Choosing to have a positive attitude
Failing to follow up with the customer
53
Which of the following is not an example of a market segment?
The number of freshmen at a four year high school
The number of students who purchase season football tickets
The number of female NASCAR fans
The number of teenagers in the United States
54
Mystery guests are often hired by companies to determine the quality of their customer service?
Treu
False
55
Purchases made with little thought are considered to be?
None of the above
Behavioral Based
Rational
Emotional
