Unit 4 Persuasion Techniques

Persuasion works because listeners are motivated to respond to a message.

Persuasion by associating positive feelings of something familiar to the idea you are pitching.

A proposition is a statement with which you want your audience to agree.

You can trust us. We are celebrities.

You should use simple words in your speech because...

Putting ideas in someone's head so they think of them often is..

If it works for a normal person, it will work for you, too!

Persuasion based on coolness and acceptance.

Oral style is less personal than written language style.

When discussing highly emotional or controversial topics, you should use the _______________ meaning.

Positive motivational appeals are statements that suggest bad things will happen if the speaker's advice is heeded.

____________ is the process of reinforcing or changing attitudes, beliefs, values, or behaviors.

When speaking, building in repetition makes sure your listeners grasp your message.

__________________ is the literal meaning of a word.

When searching for a specific, concrete word, you may want to consult a _______.

Concrete words appeal to the five senses.

________________ is the meaning and feeling associated with a word, based on past experiences.

You can use _______ language at times when literal language seems insignificant.

Your language in a speech should offend or degrade any group of people, especially those opposed to your ideas.

Loaded words can persuade you using positive and negative connotations of words.

Everyone else believes, wants, or is doing something.

Appeal to logic uses which element?