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Marketing : What do you remember ? Flashcards | StudBud
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Marketing : What do you remember ?
Marketing : What do you remember ?
20 terms
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StudBud Administration
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Questions
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Answers
1
Product positioning refers to
The logistics of Distribution
How it is marketed
Where it is located in a Store
2
The Core function of an umbrella is..
It is made of wood, plastic, metal and fabric
It protects against the Rain
It is a fashion accessory
It is Branded
3
Publicity is part of Marketing Mix Promotion
Yes
No
4
Marketing Mix : Place - refers to
Your position relative to your competition
Where your product reaches your customers
5
Which is part of the Marketing Mix Product ?
Packaging
Logistics
Sales Force
Discounting
6
The 4 P's of your Marketing Mix should be
Planned independently
Fixed in time
Planned together
7
A Niche Market is
A Specialist Market
A local Market
A Seasonal Market
8
Luxury Brands are a good example of
Price - Quality - Value
Everyday low price
9
Marketing Mix applies to Services ?
No
Yes
10
Bundling (selling two products together) is part of ?
Marketing Mix Promotion
Marketing Mix Place
Marketing Mix Product
Marketing Mix Price
11
Your Marketing Mix should be ?
Defined before your Market Research
Fixed in time
Adjusted based on circumstances
12
Sales Force is part of Marketing Mix Promotion
Yes
No
13
Experiential Marketing is about...
Raising your profile on Social Networks
Selling during a promotional event
Promotional events aimed at creating sensations
Analysing customer emotions
14
What is not part of Marketing Mix : Product
List Price
Functionality
Inventory
Credit terms
15
You plan your Marketing Mix before Market Research
Yes
No
16
Marketing Mix is designed to
Gain Market knowledge
Help sell more Products or Services
Help design a Product
Strengthen and solidify Brand
17
Personal selling refers to
Selling in Person
Targeting individuals using the Internet
Selling to Friends and Family
18
SEO and SEM are part of ...
Digital Marketing
Sales promotion
Market Research
19
Product ease of access for Customers is a function of
Marketing Mix : Product
Marketing Mix : Place
Marketing Mix : Promotion
Marketing Mix : Price
20
Customer retention is ?
Recommendation to buy
Repeat business
A new client
