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Chapter 9 - Paid Social Media Advertising Flashcards | StudBud
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Chapter 9 - Paid Social Media Advertising
Chapter 9 - Paid Social Media Advertising
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StudBud Administration
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Chapter 9 in Marketing Strategies on Stukent
Flashcards
10 cards
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Practice quiz
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Host live
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Questions
10
Answers
1
Influencer marketing campaigns lead to
short-lasting but quick results
long-lasting results
2
Which of the following actions made most people unfollow a brand on social media?
post too much
Too many promotional messages
Too quiet
Information not relevant
3
True or False: If they’ve done their research, marketers still need to test or refresh their ads.
False
True
4
Organic advertising is used to grow/engage with a social media community through paid efforts
True
False
5
Which of the following is NOT a benefit of paid advertising mentioned in this chapter?
Immediate ROI
Continual Traction
More loyal consumers
Use of Exact Targeting
6
Which describes the beginning of the awareness stage?
people are unaware of your company, product, or service.
People are ready to purchase from you
become familiar with your company, product, or service
7
identifying only the people that will best help you achieve your goals is
lead time
influencer marketing
cost per click (CPC)
exact targeting
8
A huge discount, a free trial, and a free upgrade are all offers that should not be used in converting ads.
False
True
9
Which of the following is NOT a key stage that social media marketers should understand?
Engagement
Conversion
Growth
Awareness
10
the strategy behind the placement and timing of paid promotions is _____
paid social media advertising
influencer marketing
webinar
exact targeting
