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Marketing Essentials Chapter 28 Flashcards | StudBud
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Marketing Essentials Chapter 28
Marketing Essentials Chapter 28
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Quiz review questions for Marketing Essentials Chapter 28 - Marketing Research
Flashcards
26 cards
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Questions
26
Answers
1
If you were designing a product’s packaging, what kind of research would you do?
attitude
product
media
opinion
2
The process and methods used to gather, analyze, and report information related to marketing
Marketing Plans
Marketing Problems
Marketing Opportunities
Marketing Research
3
Price trends, new regulations and laws, and economic projections are all part of
Customer Profile Data
Competitor's Records
Company Records
Government Data
4
Which of the 4 Ps does this statement match? Product position in the marketplace
Placement
Price
Product
Promotion
5
Satisfaction surveys gather info about existing products and services. These are used in
Product Research
Quantitative Research
Media Research
Market Intelligence
6
Businesses use this to generate, store, analyze, and distribute marketing information.
Quantitative Research
Market Intelligence
Marketing Information System
Product Research
7
The amount of information that can be gathered is limited by
Money and Time
Money
Neither
Time
8
This is concerned with the size, location and/or makeup of the market for a particular product.
Attitude Research
Database
Media Research
Market Intelligence
9
A _____ is a collection of related information about a specific topic.
media research
product research
database
market intelligence
10
Which is an example of attitude research?
opinion surveys by a campaigning politician
a Web site recording the number of clicks on an ad banner
a hotel's customer satisfaction survey
product samples in the mail
11
Which of the 4 Ps does this statement match? Largest expense in marketing budget
Promotion
Product
Placement
Price
12
Database marketing = process of designing, creating, and managing customer lists. Also called
Customer Information Management
Marketing System Management
Marketing Data Management
Customer Relationship Management
13
Industrial satisfaction surveys and customer satisfaction surveys are used in this research
None of these
Existing Product Research
Market intelligence
Future Product Research
14
Sales results, expenses, supplier data, and production schedules are part of what
Competitor's Records
Government Data
Customer profile data
Company records
15
Mail surveys, telephone interviews and opinion polls might be used in what type of research?
None of these
Attitude Research
Market Intelligence
Media Research
16
The type of research that tries to answer questions about “why” or “how” is called
qualitative research
product research
media research
quantitative research
17
Research that answers questions of “how many” and “how much” is known as
market intelligence
qualitative research
product research
quantitative research
18
In order to be in the market for something you need to:
afford the item, but not want it
have a need or want and be able to afford it
be able to afford
have a need or want
19
Buying behavior, shopping patterns, customer demographics, and lifestyle research are part of
None of these
Customer Profile Data
Government Data
Competitor's Records
20
Which of the 4 Ps does this statement match? Single products are modified for different markets
Promotion
Product
Price
Placement
21
Research designed to obtain infoon how people feel about products, services, or ideas is
Product Research
Quantitative Research
Qualitative Research
Attitude Research
22
Concept testing, existing product research, and questionnaires might be used this research.
Product research
Market intelligence
Attitude research
Media research
23
Marketing research is used in what business functions?
Create a business plan
Make Decisions About Products
All of these
Solve Problems
24
Which of the 4 Ps does this statement match? Affected by costs of development, and ingredients
Product
Price
Placement
Promotion
25
Sales forecasting and economic forecasting are used in compiling this type of research.
Media Research
Product Research
Market Intelligence
Attitude Research
26
What is marketing research used for?
Determine Buying Cycles
Test product features
All of these
Determine customer attitudes and preferences
