BeSci Heuristics Training

Question 1

&#x27;Describes our preference for the current state of affairs; resulting in resistance to change&#x27;. Which heuristic is this?

Accepted Answer

Status Quo Bias

Question 2

&#x27;Causes us to rely too heavily on the first piece of information we are given about a topic&#x27;. Which heuristic is this?

Accepted Answer

Anchoring Bias

Question 3

How can we reduce Conformity Bias when conducting focus groups?

Accepted Answer

Give some answers in private (during a pre-task), Keep topics simple, Make the focus group smaller

Question 4

&#x27;Our decisions are often guided by what others around us are doing&#x27;. Which heuristic is this?

Accepted Answer

Social Proof / norms

Question 5

&#x27;Tendency to underestimate the time needed to complete a task&#x27;. Which heuristic is this?

Accepted Answer

Planning Fallacy

Question 6

Loads of potential responses to a survey question could lead to:

Accepted Answer

Choice Overload

Question 7

&#x27;Results in adverse events having a larger impact on our psychological state than positive events&#x27;. Which heuristic?

Accepted Answer

Negative Potency Effect, Negativity Bias

Question 8

&#x27;Our tendency to prefer avoiding losses to acquiring equivalent gains&#x27;. Which heuristic is this?

Accepted Answer

Loss Aversion

Question 9

&#x27;When people get overwhelmed when presented with a large number of options to choose from&#x27;. Which heuristic is this?

Accepted Answer

Overchoice, Choice paralysis, Paradox of choice, Choice Overload

Question 10

&#x27;The likelihood of an event is judged in relation to an existing stereotype that exists in our minds&#x27;. Which heuristic?

Accepted Answer

Representativeness

Question 11

If researching effectiveness of a marketing campaign, you should recorded how many times pps were exposed to it. Why?

Accepted Answer

Combat against Exposure Effect

Question 12

&#x27;The more we&#x27;re exposed to something, the more we tend to like it&#x27;. Which heuristic is this?

Accepted Answer

Exposure Effect

Question 13

&#x27;When we often rely on our emotions, rather than concrete information, when making decisions&#x27;. Which heuristic is this?

Accepted Answer

Affect Heuristic

Question 14

Anti-smoking campaigns showing the severity of consequences of smoking to persuade people to quit uses what heuristic?

Accepted Answer

Affect Heuristic

Question 15

&#x27;Our tendency to overestimate the likelihood of experiencing positive events&#x27;. Which heuristic is this?

Accepted Answer

Optimism Bias

Question 16

When creating project schedules, what heuristic should you keep in mind?

Accepted Answer

Planning Fallacy

Question 17

Presenting survey questions in a random order can help to reduce:

Accepted Answer

Anchoring Bias

Question 18

&#x27;When our decisions are influenced by the way information is presented&#x27;. Which heuristic is this?

Accepted Answer

Framing Effect

Question 19

&#x27;Our underlying tendency to give more weight to evidence that fits with existing beliefs&#x27;. Which heuristic is this?

Accepted Answer

Confirmation Bias

Question 20

If a client is sat in on a focus group, what heuristic could be at play?

Accepted Answer

Authority Effect

Question 21

&#x27;Tendency to attribute greater accuracy to an authority figure&#x27;s opinion and be more influenced by that opinion&#x27;.

Accepted Answer

Authority Effect

Question 22

&#x27;Tendency to use info that comes to mind quickly when making decisions about the future&#x27;. Which heuristic is this?

Accepted Answer

Availability Heuristic

Question 23

&#x27;Tendency to favour action over inaction&#x27;. Which heuristic is this?

Accepted Answer

Action Bias

Question 24

Before testing messaging or concepts, it&#x27;s important to explore respondents&#x27; familiarity with the topic, to be aware of:

Accepted Answer

Confirmation Bias

Question 25

&#x27;When we avoid having conflicting beliefs and attitudes because it makes us uncomfortable&#x27;. Which heuristic is this?

Accepted Answer

Cognitive Dissonance

BeSci Heuristics Training

Questions 25

BeSci Heuristics Training

Questions 25