CIW Social Media Lessons 1 - 4

Question 1

While creating an editorial calendar, set aside time every _________ months to plan your social media activities.

Accepted Answer

three

Question 2

Of all the social media tools available, the best tool to start your social marketing efforts is which of the following?

Accepted Answer

Social media monitoring

Question 3

How will you NOT make your images or graphics stand out in the campaign?

Accepted Answer

By applying the different visual style, color theme, or photo filters

Question 4

A ________ is a text link, button, or graphic that encourages the user to click to engage with the brand

Accepted Answer

call to action (CTA)

Question 5

Which of the following is NOT a method of creating consistency and boosting recognition?

Accepted Answer

Social media mining

Question 6

Which of the following is true about curating content?

Accepted Answer

It is faster to curate content than to create original content.

Question 7

_______ communication is all outbound communication the business publishes for consumers.

Accepted Answer

Business to consumer (B2C)

Question 8

A ______ is a collection of entries posted on a Website displayed in reverse chronological order

Accepted Answer

blog

Question 9

How does social media affect the recruitment of employees?

Accepted Answer

A robust and active social media presence can attract job seekers

Question 10

Which of the following defines how a company integrates social media into business practices and procedures?

Accepted Answer

High-level organizational strategy

Question 11

Anyone who has the power to sway or persuade others, especially via their opinions and posts is known as a/an:

Accepted Answer

influencer

Question 12

Which of the following are NOT examples of psychographic factors?

Accepted Answer

Philosophizing about human rights

Question 13

Which attribute leads to high-performance by allowing employees to think outside the box and suggest new procedures

Accepted Answer

Empower employee innovation

Question 14

If your reach and share of conversation on social media are sizeable, then it is very likely that you have

Accepted Answer

a considerable presence on social media

Question 15

What is the goal of crowdshaping?

Accepted Answer

It improves the customer's experience.

Question 16

What stage of the social media strategy plan consists of classifying survey results as primary, secondary, and tertiary?

Accepted Answer

Identify target audience

Question 17

What is the use of social bookmarking sites?

Accepted Answer

Save, organize, manage, and share links to sites and internet resources

Question 18

You are dismayed that there is little/no conversation around your social media posts. What can be the reason behind it?

Accepted Answer

There might be a chance that the content is not interesting or relevant

Question 19

Which of the following is a core business goal that identifies where the company wants to be in its industry?

Accepted Answer

Market sector

Question 20

Which social media job role will be the most heavily involved in metrics?

Accepted Answer

Analyst

Question 21

John will use customer comments from his company's social media posts to improve his campaigns. What is he doing?

Accepted Answer

Conducting a social media audit

Question 22

Which of the following is a characteristic of a virtual world?

Accepted Answer

It allows the users to form groups within the environment

Question 23

How to control time on social media?

Accepted Answer

Know where your people are.

CIW Social Media Lessons 1 - 4

Questions 23

CIW Social Media Lessons 1 - 4

Questions 23