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Advertising Techniques Flashcards | StudBud

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What is Logical Appeal?

Which Appeal?

Advertising Techniques

10 terms·StudBud Administration·85 plays

An #advertising Review for #7thGrade

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Questions 10

Answers

1
Which Appeal?
Avant Garde
Testimonial
Bandwagon
Logical Appeal
2
What is Logical Appeal?
everyone is using it, you should too!
Uses specific emotions to associate with product (Sad/Happy)
Uses facts, figures, and statistics
You are part of the cool group if you use it
3
Which Appeal?
Bandwagon
Avant Garde
Transfer
Testimonial
4
Which of these is NOT an advertising Technique
Shouting Technique
Avant Garde
Transfer
Bandwagon
5
What is Bandwagon?
Exclusive - you are special if you use this product
Uses facts, figures, and statistics
Uses emotions to attach you to the product - esp. guilt/love
Everyone is using it. you will be left out if you don't.
6
Which Appeal?
Bandwagon
Transfer
Testimonial
Avant Garde
7
Which Phrase BEST matches Bandwagon?
Smarty Pants
Be like me
Snob Appeal
Peer Pressure
8
What phrase BEST matches Avant Garde?
Snob Appeal
Smarty Pants
Peer Pressure
Be Just Like Me
9
What is Transfer?
Everyone is using it, you will be left out if you aren't
Associate specific feelings(happy, sad, guilty) w/ a product
Using facts and figures to convince you that product is good
Exclusive - only the special will know about it
10
Which is Avant Garde?
You are special or in the "cool" group if you use this item
Everyone is doing it, you should too!
A celebrity endorses a product
When a company uses emotions to associate with their product