What is Amplification?

Your message seen by more people

What can social media do?

Manage Reputation, Improve customer engagement

symbol to categorise Tweets by keyword

How could you manage customer perception?

Change business practices according to feedback, Let survey recipients know how you have changed

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Unit 301 - Principles of Social Media within a Business

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Digital Marketing Level 3 - Unit 301 - Principles of Social Media within a Business

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Questions 15

Answers

1
What is Amplification?
A Hashtag
Your message seen by more people
A Bashtag
Your message seen by no people
2
What can social media do?
Manage Reputation
Improve customer engagement
Create Images
Build a website
3
Why is a social media policy necessary?
Gets more retweets
Gives more followers
Gives a code of conduct
Free Social Advertising
4
Which one is a Social media policy component
Verified Accounts
TweetDeck
Retweets & Likes
Staff behaviour
5
Which tool manages all your social networks
Facebook
Buffer
All the above
Snapchat
6
What type of customers could you be selling your product or service to?
B2G - Business to Government
B2B - Business to Business
All the above
B2C - Business to Customer
7
What would success look like?
Increased Traffic
Likes and Retweets
Views and Subscribers
All the above
8
What is the most popular Instagrammed food?
Sushi
Pizza
Steak
Fries
9
Reputation Management is....
Shaping business perception
Shaping marketing perception
Shaping public perception
Shaping managers perception
10
What does the 'M' stand for in SMART objectives?
Marketing
MySpace
Measurable
Media
11
What is a brand?
A promise to your customer.
Social media channels.
A marketing plan.
A hashtag.
12
What are Hashtags?
symbol to categorise Twitter accounts
symbol to categorise Tweets favourited
symbol to categorise Tweets by keyword
symbol to categorise verified accounts
13
Why should a marketing campaign have clear goals.
Goals make you different to your competition
Its helps your social policy
So you can use all digital tools
Goals help you track success
14
What methods of digital marketing do we know?
Video
Word Of Mouth
Letter
All the above
15
How could you manage customer perception?
Change business practices according to feedback
Have a short and long-term marketing plan
Let survey recipients know how you have changed
All the above

Unit 301 - Principles of Social Media within a Business Flashcards | StudBud