Marketing chapter 1 quiz

Maturity stage is when sales decline and profits fall

Sales Concept Era

Specialty products are items with unique charecteristics, and buyers spend a lot of time finding these products

A cash cow is a product with high profits and low market growth

Components of marketing

Activities of marketing

Which of these products is a star?

Unsought products are only used when needed

Consumer products are inexpensive, and buyers spend little time deciding between brands, and are sold at gas stations

The introduction stage has high sales

The Soceital Marketing Era

Services are tangible products

Production concept era

Shopping products are more expensive, consumers spend more time deciding between brands, not purchased often

Which of these products is a Dog?

Marketing Concept Era

The growth stage is when sales increase rapidly

The Customer Relationship Era

Ideas are concepts or philosophies

Products include goods, services, and ideas

Which of these products is a question mark?

Goods are tangible products

Marketing

Decline stage is when the product is at the highest sales and growth