Topic 2 MKT 345 CH 1 2 3 2025

A TECHNIQUE THAT ALLOWS ADVERTISERS TO REACH POTENTIAL CONSUMERS - COMPETING WITH OTHER FIRMS

IN MARKETING DEFENSE MECHANISMS ARE ....

MASLOW - THOSE THAT BUY INSURANCE & HOME SECURITY SYSTEMS ARE SATISFYING:

INNOVATORS ARE ___ WHILE LAGGARDS ARE _____

MASLOW = HIGHER LEVEL NEEDS MUST BE FULFILLED TO PROGRESS

SECONDARY DATA IS INFO PREVIOUSLY ACQUIRED FOR OTHER PURPOSE

NEED DRIVEN ACTIVITY NEVER CEASES BECAUSE .....

SHOWROOMING

IN CHAPTER THREE, THERE IS DISCUSSION OF TWO BASIC HUMAN NEEDS (PICK TWO)

HUNGER THAT LEADS TO FOOD PURCHASE IS CALLED COGNITIVE AROUSAL

CONSUMER NEEDS AND CONSUMER GOALS ARE INTERDEPENDENT - NEITHER EXISTS WITHOUT THE OTHER

CUSTOMER VALUATION IS:

GEOFENCING IS

IN THE CONSUMER DECISION MAKING MODEL, INPUT INCLUDES?

PREMISE THAT COMPANIES SHOULD SELL WHAT THEY HAD ALREADY MADE (INSTEAD OF MAKING WHAT THEY COULD SELL) IS ...

HUNGER THAT LEADS TO FOOD PURCHASE IS CALLED PHYSIOLOGICAL AROUSAL

ERNEST DICHTER TIED FREUD'S TECHNIQUES TO STUDY OF CONSUMER BUYING HABITS

FREUDIAN THEORY IS THAT ....

MURRAY'S PSYCHOGENIC NEEDS

IMPRESSION IS

AIRLINES THAT SEGMENT EXISTING CUSTOMERS BASED ON MILES TRAVELED ANNUALLY ARE USING:

IF 25% OF CUSTOMERS ACCOUNT FOR 75% OF REVENUE - CALLED

A TARGET SEGMENT MUST BE .....

IN MARKETING METRICS - WHAT IS CPM

A WIDELY USED SEGMENTATION TOOL THAT CLASSIFIES CONSUMERS BASED ON EIGHT SUBGROUPS