Marketing 1 Chapter 1

What part of the marketing mix involves the types of brands & support services offered?

Where is the international DECA conference this year?

getting a haircut, having your taxes done, or babysitting

The marketing concepts states that businesses should meet the needs/wants of customers and make

this includes information compiled about ethnic background, age, income level, gender, etc

marketing causes new and improved products because of

A business’s selling policies are beneficial to customers when they

having products available when consumers want them

personally providing customers with goods and services they want 

Buy one get one free is an example of

A store clerk describes the features and benefits of a new backpack.

the function of marketing that manages money, banking, investments, and credit

involves having products where customers can buy them

What is DECA?

Informing, persuading, or reminding potential customers about a good or service is called 

You are invited to participate in a pizza taste test.

To increase the __utility of their products, some retailers offer installment or layaway plans.

gathering, storing, and analyzing information 

salespeople, displays, packaging, advertising, owner's manuals, websites, etc

marketing lowers prices because of

activities related to advertising, personal selling, sales promotion, and publicity

When stores have a back to school section at the end of the summer, they are providing

Home Depot offers special classes to teach customers how to use certain products

A gas station offers a reward card that allows customers to earn free gas.

activities may include advertising, sales promotions, personal selling, and publicity

What function affects how well a product sells & the amount of money the business makes?

Which of the following utilities involves making products? 

Involves changing raw materials into usable goods to make them more useful

a person buying an item for personal use falls under

product, price, place, promotion

The following are all benefits of marketing except

a car, a computer, or a cell phone

A company designs a new type of running shorts particularly for athletes.

A hardware store has a 30% off sale on snow shovels in March.

A company builds warehouses in big cities so products can reach urban customers quickly.

obtaining, developing, or improving a product 

when a company buys items from another company they are part of 

deciding how much to charge for goods and services 

deciding how goods get into customers hands 

A boy asks his mom to buy Lucky Charms after watching a TV commercial. What is he part of?

letting customers use credit cards to purchase items

A company stops producing a product that was not selling well.

Which economic utility increased when fast-food restaurants began accepting credit cards? 

exchange of a product for money

includes people who share similar needs and wants and can purchase a company's product