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USN Week 5 social, local, mobile Flashcards | StudBud
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USN Week 5 social, local, mobile
USN Week 5 social, local, mobile
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1
Which of the following refers to those forms of social sharing that occur off the major social networks?
social density
amplification
dark social
engagement
2
Which of the following accounts for the most time people spend using a mobile device?
listening to music
social networks
reading news and magazines
watching videos
3
Which of the following is another term for amplification?
conversation rate
impressions
conversion ratio
reach
4
Which of the following refers to the number of interactions among group members and reflects a group's "connectedness"
social density
information density
engagement
amplification
5
Encouraging users to click a Like button is an example of which step in the social marketing process?
amplification
community
brand strength
fanacquisition
6
Which of the following is the most popular use for mobile devices?
socializing
shopping
performing task such as online banking
entertainment
7
The ratio of impressions to fans is a measure of:
community
amplification
engagement
fan acquisition
8
Which of the following is the leading location-based mobile ad format?
search ads
native/social ads
display ads
video ads
9
Which of the following involves social networks to encourage visitors and fans to their Likes and comments with friends?
amplification
social density
dark social
engagement
10
Which of the following involves using a variety of tools to encourage users to interact with content and brand?
social density
dark social
engagement
amplification