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Digital Marketing Final Review
Digital Marketing Final Review
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1
What is the main difference between traditional and digital marketing
Using online media and assets
Creativity
Content in Digital is more believable
Content in Traditional is more believable
2
A press release is a
a written statement that consists of fictional information
A free giveaway item or free gift that has the company's name on it.
Official statement issued to media with information to drive a story
A written document to customers of promos, offers, sales hype, and deals
3
What is SaaS?
Software as a Service
Security as a Service
Software as a sale
Security as a Sale
4
What is paid content?
Organic social posts
User-generated content
Promoted content for money
Free community engagement
5
What's viral content?
content that gets ignored
content that has a virus attached to it
content that gains enormous popularity in a very short time
content that blocks you from entering the data
6
In this ad, Call to Action is used
True
False
7
Example of SaaS Application/Service
Downloaded game on phone
Youtube
Microsoft Office (locally stored)
Survey Monkey
8
Examples of key performance indicators
CTR (Click Thru Rate)
Unique Visitors
CPC (Cost per Click)
Bounce Rate
9
What is an example of earned content?
The TIO website
Copyrighted content
A review
A social media post of a consumer
10
Key Performance Indicators =
Product Knowledge
Point of Sale
Loyalty Program
KPI
11
A marketing funnel shows:
Accounting methods
Customer journey from awareness to action
Revenue trends
Production stages
12
What is this infographic about?
Intelligence of cats
Animals
Brain to body size
Size of the brain
13
What is a Press Release?
A casual announcement to the public
A breaking news segment on TV
An official statement for the media to provide information
A social media post by a company
14
What is the definition of digital marketing?
Promotion of products via electronic media
Promotion of products via word-of-mouth
Promotion of products via print media
Promotion of products via traditional media
15
This segmentation divides the market according to their lifestyle, personality traits, values, opinions, and interests
Psychographic
Demographic
Behavioural
Geographic
16
Age, education, income, family size, race, gender are examples of which type of segmentation
Behavioural
Psychographic
Geographic
Demographic
17
What is earned content?
Content that a brand or organization creates and controls
Content the earns you money
Content that is created and distributed in exchange for payment
Content that is shared by others about a brand or organization
18
What makes a good brand?
Designs & style that appeal to audience
Solid accounting and business experience
A simple, clear logo
Reputation for being trustworthy
19
What is a promotional mix
overhanging structure containing a sign at the entrance of the store
applying communication skills that promote goodwill
combination of the elements used in a promotional campaign
process of creating floor plans, displays, and fixtures
20
Which of the following top marketing jobs fall into the digital marketing area?
Content Creator
SEO Specialist
Copywriter
Social media manager
21
Viral content is
a content that spreads rapidly across the social network.
the act of creating helpful information.
created to sell products.
a specific content for target audience.
22
What is 'market segmentation'?
A marketing strategy for the elderly
A type of stock market analysis
Dividing a market into distinct groups of buyers
A type of billboard advertisement
23
What is a benefit of digital marketing jobs?
Free food
Work on beach
Work in pajamas
Creative environment
24
Shopping Cart Abandoners
email reminding a customer of his or her incomplete purchase
based on data & analysis rather than experience & intuition
people who start to make an online purchase
consist of group of people who share certain characteristic
25
Where are banner ads displayed?
On side of web page.
On TVs.
Top or bottom of web page.
Outside.
26
What are the benefits of using video marketing in digital strategies?
To optimize website loading speed
To track social media engagement
To increase audience engagement and boost brand awareness
To provide valuable content for free
27
True or False: A strong online presence is essential for e-commerce success.
True
False
28
What is a "landing page"?
A social media page with company news
A webpage designed for a specific marketing campaign
A page where visitors can read company reviews
A page where customers can buy products directly
29
Hyperlinks, banner ads, pop-ups, search engine results pages, social network advertising
Network Advertising
Digital (Online) Advertising
Traditional Advertising
Social Advertising
30
Your infographic should include what elements?
lots of color
a list of sources on the bottom
Information that informs and surprises viewers
5 graphs or charts
31
What does 'SEO' mean in digital marketing?
Special Event Organization
Search Engine Optimization
Secure Electronic Operation
Safe E-commerce Order
32
What is a press release?
Official news announcement
A fashion statement
A red button that says 'PRESS'
A type of cake
33
What is the
call to action
in this ad?
Visit our wesbite
Vote
Buy now!
Sign up!
34
Who is the
target audience
?
Women
Young Girls
Make-up artists
Men
35
Key performance indicators
process of determining driving and resisting forces
measure efficiency and effectiveness of performance
indicates how many inputs it takes to produce an output
measures performance against other leading businesses
36
why is target audience segmentation crucial in promotional efforts?
it is not
it makes the promational budget more flexible
eliminates need for market research
tailors messages to specific consumer groups
37
Which of the following is true about a body copy?
When you put a body part on a photocopier and make copies
The smaller text in an ad that explains the product or service
Body copy has to be at the end of an article
Any text can be a body copy
38
Marketing funnel include:
Awareness => Engagement => Consideration => Purchase => Retention
Purchase => Awareness => Consideration => Retention
Awareness => Purchase => Consideration => Retention
Discovery => Awareness => Retention => Purchase
39
Unique visitors measure
Visitors that visit your site everyday
Unique browsers that have accessed your site
Number of ALL people visiting your site
Visitors that have ONLY visited your site
40
Pay Per Click
When a company pays for a unique visitor click on a weblink
Payment for every person that attends a sponsored event
None of the above
All of the above
41
What is a "Landing Page"?
A store’s checkout page
A sales team meeting
The first page on a website
42
Call to Action
someone else's stance on a topic
why you're right
what you want your audience to do
facts that support your position
43
What is the ad's call to action?
Encourage viewers to donate blood and become organ donors
Encourage viewers to become organ donors
Encourage viewers to donate blood
Encourage viewers to smoke
44
What is the main advantage of using video content in digital marketing?
Increased engagement and retention
Higher production costs
Limited audience reach
Longer development time
45
Which of the following is NOT 'earned content'?
Social Media mentions
Reviews
Web banner
User Generated Content on social platforms
46
The marketing mix, also known as the elements of marketing, consists of:
product, selling, distribution, & advertising
production, selling, distribution, & merchandising
producing, transporting, displaying, & selling
product, price, place, & promotion
47
What is location-based marketing?
Marketing that only targets customers in a specific country
Marketing that only targets customers in a specific region
Marketing that targets based on GPS in phone
Marketing that is done at a specific physical location
48
What is
brand loyalty
?
How often someone purchases a specific brand
A fat chicken
Buying a wide range of different brands
Tendency of customers buying the same brand.
49
Pay-Per-Click (PPC)
A pricing strategy where customers pay per product review
A digital advertising model where advertisers pay for each ad click
A method of earning money by watching advertisements
A social media engagement technique for boosting followers
50
Unique Visitors
The diversity of unique visitors to a website
The unique amount of likes and follows on a single post
How unique your posts are
A KPI of distinct individuals visiting a page in a given time interval
