Stukent Chapter 2

Content that is continually relevant and not outdated

identifying only the people that will best help you achieve your goals

What is an influencer?

A computer program that searches databases & internet sites for the documents containing keywords specified by a user

Happens when the desired outcome of marketing message is achieved

Which of the represents the % of marketing executives who use social media as part of their marketing strategies?

Web-based technology that enables the development, deployment, and management of social media solutions and services

What does the acronym SEO stand for?

Content &/or interactions used to grow/engage with a social media community made through efforts other than paid means

the simulation of human intelligence processes by machines, especially computer systems

What was the first social media network?

determined by or dependent on the collection of data