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Marketing Essentials Flashcards | StudBud

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Marketing Essentials

10 terms·StudBud Administration·13 plays

Explore fundamental concepts and strategies in marketing through a series of engaging questions

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Questions 10

Answers

1
What is customer segmentation?
Dividing customers into segments
Grouping customers by age
Analyzing competitor strategies
Identifying customer preferences
2
What can a business control?
Competitors' actions
Market trends
External factors
Internal factors
3
Which channels generate bookings for hotel?
Customer services
Online travel agents
Concierge desk
Hotel call center / operator
4
What helps in pricing decisions?
Ignoring data
Random guesses
Customer complaints
Demand forecasting
5
What does market analysis provide?
Random market trends
Staff training evaluation
Insights into customer behavior
Only competitor weaknesses
6
What helps in active pricing decisions?
Demand forecasting
Customer feedback
Social media trends
Competitor pricing only
7
What is SWOT analysis?
Strengths, Weaknesses, Obstacles, Trends
Strengths, Weaknesses, Opportunities, Threats
Strengths, Weaknesses, Options, Trends
Strengths, Weaknesses, Opportunities, Trends
8
What helps in targeting segments?
Room types
Customer data
New business
Limited resources
9
What helps in customer retention?
Limited resources
New business
Loyalty programs
Room types
10
Guest demographics include age.
True
False