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IMC Topic 5: Radio Flashcards | StudBud
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IMC Topic 5: Radio
IMC Topic 5: Radio
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Flashcards
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Questions
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Answers
1
When we say Radio is supplemental, we mean ____.
Radio is usually played at the background
Radio is not an important medium at all
Radio is always a second or third choice
Radio supplements our learning
2
__________started the first wireless telegraph signal.
Guglielmo Marconi
Lady Gaga
Heinrich Hertz
Reginald Fessenden
3
_____ is a source of radio station revenue.
Radio station parties
Sponsorship
Income from media owners
4
What does PSAs stand for?
Public Singapore Announcements
Premier Service Advertising
Public Service Announcements
Public Service Advertising
5
A format wheel is a pie chart of an entire day divided into segments indicating different program elements with timings.
False
True
6
A radio development globally between 1945-1954 was _____.
increase in advertising
increased radio stations competition
the growth of FM radio
the introduction of AM radio
7
Radio started of as a multi point form of communication.
True
False
8
The Japanese had their own radio station in Singapore during WW2.
True
False
9
The four commonly used radio formats are____.
news, sports, music, religious
news, weather, entertainment, top 40s
news, talk, music, ethnic
soft news, advice, music, religious
10
Radio consumption escalated during World War II.
True
False
11
Commercials are part of how a radio program operates.
False
True
12
A radio development globally from 1955 till date is ____.
decrease in radio advertising
specialized radio formats
competition from TV
radio has a political role
13
Congress approved of the
Radio Act of 1927
that created ___to resolve broadcast problems that were causing interference.
The Federal Communication Commission
The Federal Radio Commission
CBS
NBC
