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general mkt to use as review in entre Flashcards | StudBud
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general mkt to use as review in entre
general mkt to use as review in entre
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#deca #rdawg #business
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Answers
1
What is often the result when a business's employees practice good human relations skills?
increased cooperation
Bad customer satisifaction
More pleased employees
2
which of the following is not a function of buisness
management
production
technology
operations
3
Businesses are being socially responsible to their customers when they
offer employee job training
test the safety of their products
contribute to community causes
provide safe working environments
4
An effective executive summary
is written for people who won't read the whole document
uses technical terminology to show the writer's expertise
features complex compound sentences
includes every point from the business report
5
The process of converting resources into goods and services is called
production
supply
demand
sales
6
Which aspect of business benefits the most when a company implements a customer loyalty program
customer satisifaction
sales
target market
7
What type of information is it acceptable to leave out of a job application?
contact information
educational background
professional experience
salary requirements
8
a person's pattern of living as expressed in his or her activities, interests, and opinions
Lifestyle
Culture
Individuality
Personality
9
An example of a natural resource is
iron ore
an electrician
office equipment
physical ability
10
Negative word-of-mouth advertising due to customer complaints can cost a business its
facilities
licenses
reputation
employees
11
Which of the following is essential to all marketing research:
accuracy
primary data
secondary data
frequency
12
What does the "S" in SWOT analysis represent?
Skills
Strengths
Strategy
Supply
13
Real market opportunity occurs when
an identified want exists
entrepreneurs brainstorm ideas
a good or service can be produced efficiently
supply exceeds demand
14
When trying to persuade others, it is often helpful to use stories and anecdotes because they
add energy to your explanation
exaggerate the benefits
reinforce your message
make people feel comfortable
15
What is a set of buyers sharing common needs/characteristics that the company decides to serve?
Consumers
Demographic
People
Target market
16
What should you do if you call a customer and s/he indicates that you have called at a bad time
Try to continue the conversation
Offer to schedule a second call.
Explain that the call will be short
Ask the customer to call you back
17
Ideally, in business, feedback should be
all positive
positive and negative
avoided if possible
all negative
18
As prices go down, the quantity that producers are willing to supply generally
creates an excess.
increases.
stays the same.
decreases.
19
Which of the following departments in businesses is responsible for generating product ideas:
Research and development
Sales and marketing
Executive management
Information technology
20
what are the four P's of marketing?
price, place, promotion and product
production, people, place, and price
promotion, population, people, and power
people, presentation, productivity, and population
21
One benefit of new-employee orientation is that it makes the new employees feel ___ on the job.
welcomed
bullied
left out
comfortable
22
A good way to prioritize your financial goals is to
rank every goal in numerical order
recognize that all the goals are equally important
rank goals according to what needs to be done first
assign each goal to a general category
23
What does an enclosure notation at the bottom of a business letter signify?
Something is being sent with the letter
Copies of the letter were sent to others
The sender prepared the letter
The sender wishes a reply
24
Asking questions is important because it
gives you a chance to voice your opinion
helps you become a passive participant in the conversation
can clear up misunderstandings
helps your brain process speech more quickly
25
A business letter that has easy-to-understand information is said to possess
clarity.
courtesy
caution
consensus
26
Large, nationwide retail chains often use which of the following types of buying systems
Standardized
Decentralized
Centralized
Specialized
27
When a customer is willing to purchase only one specific brand, this is referred to as brand
preference
strategy
recognition
insistence
28
What should an employee do when s/he accidentally spills coffee in the tile hallway?
Wait for the floor to dry
Tell others about the spill
Leave it for the cleaning crew
Wipe it up immediately
29
Which of the following is an example of quantitative data:
“Tara is one of the smartest kids in school.”
“Tara graduated first in her class.”
"Tara is a great tutor."
“I heard Tara is applying to Harvard!”
30
A business owned by a small number of people, usually two or three.
Partnership
Sole Proprietorship
Corporation
31
Ensuring that customers have the correct perception of a product is one of the goals of product
positioning
development
management
screening