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Advanced Studies in Communication Flashcards | StudBud

Explore/Advanced Studies in Communication

Advanced Studies in Communication

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Questions 7

Answers

1
What does Marshall McLuhan mean by "The Medium is the Message"?
The content of a message is more important than its form.
Media only exist to transmit information.
The message and the medium are separate entities.
The way we communicate impacts society more than what we communicate.
2
Watching a documentary on climate change. What is this an example of?
None.
The message.
The medium.
Both.
3
According to McLuhan, how does new technology redefine previous mediums?
Old mediums completely disappear once new ones appear.
The message remains the same regardless of the medium.
Each new medium incorporates and transforms the old ones.
New mediums only affect entertainment, not society.
4
A podcast about mental health. What is this an example of?
Both.
None.
The medium.
The message.
5
Why does McLuhan argue that a medium has a greater impact than its message?
Because people only care about information looks.
Because mediums never change over time.
Because message has no influence on human behavior.
Because it shapes how we process and understand information.
6
Which of the following is an example of "The Medium is the Message" in today's world?
Choosing to read news from different sources.
The accuracy of information on Wikipedia.
Reading a book in print VS listening to an audiobook.
The difference between reading a novel and a scientific paper.
7
Social media posts contain news updates. What is this an example of?
The medium.
None.
Both.
The message.