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The 4 Ps 1-4 Flashcards | StudBud

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Pricing strategies must relate to which of the following to be sucessful?

The marketing mix defines which of the following?

The 4 Ps 1-4

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#The Marketing Mix

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Questions 9

Answers

1
The marketing mix defines which of the following?
Key management decisions needed to succeed in marketing
Type of advertising which will make a business successful
The most efficient production plan possible
The best way for salespeople to approach customers
2
Pricing strategies must relate to which of the following to be sucessful?
Customer habits
Competitors pricing strategies
Advertising
The economy
3
Carrie is financing for their products, what would be considered part of the strategy?
Understanding pricing laws
Determining available payment methods
Creating a sales price
Calculating mark-up prices
4
Which of the following is NOT a basic pricing decision?
Determining sales associate pay rates
Implementing a pricing strategy
Generating seasonal pricing
Creating volume discounts
5
Which of the following is NOT one of the strategies included in price?
Using promotional pricing technique
Lowering production cost
Determining discounts
Creating a price list
6
Price is which of the following types of variables?
Social
Physical
Casual
Psychological
7
If the marketing concepts are strategically coordinated they can work together to create ______
Products tailored to customers
Superior employees
Prestige and prominence for business
Cohesive business decisions
8
Which of the following is NOT a promotional decision?
Media Bucket
Personal selling
Packaging
Public Relations
9
The marketing mix should relate directly to who?
The company's Target market
The company's Top salespeople
The company's Managers
The company's Competitors