Promotional Mix 1, part 2

Which of the following is a major element of developing an advertising strategy?

In the context of media timing, ______ means scheduling ads unevenly over a given time period.

The main block of text in a print ad is referred to as the ________.

Execution style presenting survey data indicating that a brand is better than other brands?

The term "media multitaskers" refers to ________.

Which term refers to the qualitative value of message exposure through a given medium?

___ straightforward outlines of benefits & positioning points advertiser wants to stress

Which of the following is one of the primary goals of reminder advertising?

Coca-Cola cups prominently featured on episodes of American Idol are an example of ________.

Logos, uniforms, brochures, and company trucks are all examples of ________ materials

What is the first element that a reader most likely notices in a print ad?

Which of the following statements about outdoor media is true?

A Spanish-language channel runs its ads only in Hispanic neighborhoods . This is an example of:

News conferences, press tours, and grand openings are examples of ____

Which of the following is a major tool used by PR professionals?

Reach, frequency, and impact of an advertisement fall into the category of ________ decisions

Which of the following types of advertising will most likely result in an advertising war?

Which message execution style depicts average people using a product in an everyday setting?

An adv objective is classified by its primary purpose, which is to inform, persuade, or ___.

Advertising is used mostly by ________.