Class 2

What is the main purpose of Integrated Marketing?

What tool is MOST likely used in BI rather than MA?

What differentiates predictive analytics from descriptive analytics?

“Churn rate” refers to how many new users are acquired during a campaign.

Which would be considered an external data source?

If AI gave your campaign an 8.7/10, what should you do first?

If your web traffic is increasing but conversion rate is flat, that could indicate poor targeting or user experience.

Which data type would customer reviews fall under?

Using BI tools eliminates the need for human decision-making.

Every marketing campaign should target as many people as possible to maximize reach.

Which of the following best describes the main goal of Business Intelligence?

AI’s biggest contribution to BI/MA is:

Which of these best defines a value proposition?

A 360° customer view typically combines sales, marketing, and customer service data.

Which of the following is NOT a common marketing KPI?

Business Intelligence focuses only on historical data, not future predictions.

What’s the primary goal of a brand?

The most effective way to impress a marketing analyst is:

A Return on Ad Spend (ROAS) of 12:1 means the campaign is losing money.

Choose the BEST campaign message:

Which of the following is an example of pull marketing?

What is market segmentation?

BI dashboards can provide real-time insights into business performance.

If a company lowers prices to win back market share from a competitor, what strategy is it using?

Professor Decher wants us to become confident, data-driven marketers.

Which is NOT one the 4Ps of marketing?

Which of the following is a psychographic characteristic?

Marketing Analytics is most concerned with which of the following?

When BI and MA are used together, the key benefit is: Complete customer understanding and strategic decision-making

A product in the “maturity” stage of its lifecycle typically needs…

Data visualization is a core part of Business Intelligence.