Chapter 1 INTRO

Creating surveys for your customers to take is an example of which FUNCTION

How many occupational areas are there?

Having a product available at a certain time of day or year is an example of which utility?

Process of developing, promoting, and distributing products to satisfy customers needs & wants.

Getting products to the store so customers can buy them is which FUNCTION

Takes place every time something is sold in the marketplace

Using a debit card to make a purchase is an example of which utility?

Jobs that require no prior experience are called?

Understanding the basics of business is which Foundation?

Billboards on Highway 2 advertising Applebees is an example of which FUNCTION?

Understanding the economic principles that are basic to Marketing is which Foundation?

Understanding concepts to interact effectively with others is which Foundation?

Improving the product for the customer is an example of which FUNCTION

Getting a loan to pay for your business is which FUNCTION

Goods & Services both of which have value and satisfy customers needs and wants.

Understanding concepts needed for career development and growth is which Foundation?

Kinds of things that you can't touch--tasks performed for the customer

Kinds of things that you can touch or hold in your hand.

Which is an example of benefits our book discussed?

Adds value to a product

What fraction of US jobs account for marketing activities?