BA 375 Online Marketing Exam 2 Review

Any content that viewers can only access after exchanging information or creating an account

This type of email is sent to a customer who has visited our website and not made a purchase yet

Content strategy and SEO strategy do not need to be linked

The percentage of online discussions of your brand compared to overall discussions

What is populating an inbox with unsolicited emails called?

SEO is intrinsically linked to good content

Sending a confirmation email to a customer after they have shared their email address is called

Social media has caused the number of email accounts to decline

Infographics perform well on social media and websites

What are the 5 Ts of email marketing?

The percentage of your brands visibility in organic search compared to competitor brands is called

The conversion rate is the number of clicks which resulted in sales

Email has a higher return on investment than any other digital marketing strategy

A group of tools that marketers use to conduct and improve their marketing activities

Purchasing an email list is considered which type of marketing

Which of the following is NOT a social media analytic?

All content created by a company works equally in all markets

Influencer marketing is the fastest growing method to attract new customers

Share of voice is how much of the total conversation online your brand occupies

Every social media has different rules for graphic size and content

Liking, sharing or commenting on a social media post is called

All social media platforms are the same

Which of the following is an email marketing metric?

Posts should be replicated across channels

What should be the starting point for SEO strategy?

If you find something interesting your audience will too

Which of these are channels for distributing content?

Emails that go out at timed intervals to all or part of a company's email list

A company's social media personality does not need to be consistent with the brand personality?

The following in email headers will get your content marked as spam

A method of testing content performance to see which of two options performs

Earned media is the most valuable type of media

Companies should do their best to be on all places available in the marketing digital ecosystem

Great content should be which of the following?

Retargeted display ads have higher conversion rates than regular display ads

What are the four "I"s of customer engagement?

This type of email is sent to a customer who has just provided their email to a company

The purpose of a content calendar is to plan when and where content will posted

Contests or coupons requiring people to share their email address with your company give high-quality leads

Which of the following is NOT an email marketing analytic