Marketing Principles Final Exam Review

Question 1

Planning, pricing, promoting, selling and distributing products to satisfycustomer needs/ wants

Accepted Answer

Marketing

Question 2

Getting money needed to pay for setting up and running your business is the marketing function

Accepted Answer

Financing

Question 3

The group that is identified for a specific marketing program

Accepted Answer

Target Market

Question 4

The saying "The customer is always right" supports the

Accepted Answer

marketing concept

Question 5

The factor of production that includes money to start and operate a business

Accepted Answer

capital

Question 6

The image below represents the 7 Function: Marketing/Information Management.

Accepted Answer

True

Question 7

The marketing function that gets goods into a customers' hand

Accepted Answer

Distribution

Question 8

McDonald's keeping there drive thru window open "late night" increases which utility?

Accepted Answer

Time

Question 9

Changing old glass into a beautiful new bottle is an example of which utility?

Accepted Answer

form

Question 10

Businesses that buy products for use in their operation is part of which market?

Accepted Answer

industrial market

Question 11

What does the owner of a miniature golf business provide their customers with?

Accepted Answer

a service

Question 12

A career is what people just do to get paid.

Accepted Answer

False

Question 13

All the things used in producing goods and services.

Accepted Answer

resources

Question 14

The marketing function that involves obtaining, developing, and improving a product

Accepted Answer

Product/Service Mgmt

Question 15

Including instructions inside of a board game is an example of which utility

Accepted Answer

Information

Question 16

A way of analyzing a market by specific characteristics in order to create a target market

Accepted Answer

market segmentation

Question 17

The idea that a business should strive to satisfy customers’ needs/wants while making a profit

Accepted Answer

Marketing concept

Question 18

What people value, their attitudes and their lifestyles are all part of a concept called

Accepted Answer

Psychographics

Question 19

A list of information about a target market

Accepted Answer

customer profile

Question 20

The 4 basic marketing strategies used by businesses to influence potential customers.

Accepted Answer

Marketing mix

Question 21

A well-designed presentation has a body font size no smaller than:

Accepted Answer

20

Question 22

Market share is a company’spercent of total sales generated by all companies in the same market

Accepted Answer

True

Question 23

The image below represents which factor or production

Accepted Answer

entrepreneurship

Question 24

Refers all the people that work

Accepted Answer

labor

Question 25

Subway opening locations inside of Wal-mart is an example of which utility?

Accepted Answer

Place

Question 26

Which economic utility increased when Ed's 24-hour diner began accepting credit cards?

Accepted Answer

Possession

Question 27

The image below represents which of the 7 functions of marketing

Accepted Answer

Finance

Question 28

Enough perfume/cologne should be worn that the interviewer acknowledges that you smell good

Accepted Answer

False

Question 29

Make-up should be used to hi-light your eyes and lips

Accepted Answer

False

Question 30

Focusing all marketing decisions on a specific group of people that a company wants to reach

Accepted Answer

target marketing

Marketing Principles Final Exam Review

Questions 30

Marketing Principles Final Exam Review

Questions 30