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Marketing Unit 1 Review Flashcards | StudBud
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Marketing Unit 1 Review
Marketing Unit 1 Review
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Unit 1 marketing concepts
Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
What is the marketing concept?
To make money
To advertise
Satisfying needs and wants of consumers to make a profit
Satisfying needs and wants of consumers
2
"Everyone" is an example of a target market.
True
False
3
In SWOT, Strength & Weaknesses look at what type of factors?
External
Internal
4
Geographics explains where a market lives.
True
False
5
A customer can also be a consumer.
False
True
6
Which is NOT a 4P of marketing?
Presence
Product
Place
Promotion
7
Which target market are you?
SKIPPIE
SOUPIE
SINBAD
SNEAKERHEAD
8
In SWOT, Opportunities and Threats look at what type of factors?
External
Internal
9
Behavioral studies a market's behaviors and buying habits.
False
True
10
What types of things can be marketed?
Tangible Good
Service
Idea
All of the above
11
A customer buys a product, the consumer uses it.
True
False
12
Which is NOT a generation that marketers use to segment a market?
Baby Boomers
Millenials
Generation X
Hipsters
13
Which is NOT one of the 4 areas of segmentation?
Demographics
Geographics
Psychotics
Psychographics
14
Who is your favorite teacher?
Ms. Knuth
Mr. Monroe
Mr. Moreau
Mrs. Krabappel
15
What do demographics include?
Age
All of the above
Marital Status
Income
16
What are the 4Ps of Marketing?
Product Price Place Promotion
Product Price Place Purple
Product Price Place Position
Product Price Place People
17
Advertising is the exact same thing as marketing.
True
False
18
Psychographics study a market's educational background.
False
True
19
Are you ready for the quiz tomorrow?
No
Yes
What quiz?
20
The "S" in Swot Stands for
Secret
Sorry
Strength
Something
