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Y10 Business Flashcards | StudBud
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Y10 Business
Y10 Business
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Flashcards
21 cards
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Practice quiz
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Questions
21
Answers
1
How does PR contribute to a brand’s success?
By maintaining a strong public image and fostering trust
By eliminating competition
By reducing operational costs
By focusing only on internal communication
2
What does monitoring and analysis in PR involve?
Tracking media coverage and public sentiment
Monitoring employee working hours
Researching new product designs
Analyzing competitors' financial data
3
What is a press release?
A legal document used in court cases
A financial statement for investors
An official statement given to media to provide news about an organization
A confidential internal memo
4
What is one challenge of using digital media in PR?
Information spreads quickly, making crisis control harder
It is completely independent of audience engagement
It is always expensive
Traditional media is always more effective
5
How do PR professionals use traditional media?
By only focusing on social media influencers
By sending emails to customers
By creating online advertisements
By publishing press releases, arranging interviews, and securing news
6
What is media relations in PR?
Conducting financial negotiations with investors
Creating television commercials
Building strong relationships with journalists and media outlets
Selling advertising space
7
What is one key advantage of using digital media in PR?
It completely replaces traditional media
It is always more credible than traditional media
It requires no strategic planning
It allows real-time interaction and audience engagement
8
What type of content does a PR professional create?
Scientific research papers
Financial reports and tax statements
Coding and web development scripts
Press releases, speeches, blog posts, and social media content
9
Why is event coordination important in PR?
It helps in organizing internal meetings
It enhances brand visibility and engages the media and public
It replaces digital marketing
It reduces the company’s expenses
10
Which type of media provides PR professionals with the fastest way to respond to a crisis?
Magazines
Television
Social media
Print newspapers
11
Which type of communication is PR mainly concerned with?
Employee performance evaluations
Internal business strategies
Public perception and media relations
Product pricing strategies
12
Which of the following is NOT considered traditional media in PR?
Newspapers
Radio
Social media
Television
13
Which of these is a key benefit of public relations for an organization?
Reduces customer interaction
Increases product prices
Eliminates the need for marketing
Builds and maintains a brand’s reputation
14
Why is a combination of traditional and digital media important in PR?
It ensures a wider audience reach and balanced communication strategies
It eliminates the need for PR professionals
It only benefits large corporations
It makes crisis management unnecessary
15
Which of the following is considered digital media in PR?
Direct mail advertising
Billboards and flyers
Radio broadcasts
Social media and online news sites
16
Why is digital media important for PR?
It is completely separate from PR strategies
It helps companies avoid traditional media costs
It focuses only on video production
It allows real-time engagement and interaction with audiences
17
What is the primary goal of public relations (PR)?
Developing new products
Creating advertisements
Increasing sales
Managing relationships between an organization and the public
18
Why do companies use PR to manage their reputation?
To replace the need for a marketing team
To increase legal actions against competitors
To reduce the number of employees in customer service
To maintain a positive image and build trust with stakeholders
19
Which of the following best describes brand management in PR?
Ensuring that an organization's messaging aligns with its values and goals
Controlling product prices
Creating new logos and graphic designs
Managing employee performance reviews
20
Which of the following is considered traditional media in PR?
Podcasts and blogs
Television, newspapers, and radio
Email marketing campaigns
Social media platforms
21
Which of the following is NOT a responsibility of a PR professional?
Crisis communication
Conducting financial audits
Content creation
Handling media relations
