Final Exam Prep

An R^2 of 0 indicates no relationship between variables

______ are researchers who sort through people's garbage to analyze household consumption patterns

Tracking helps answer which of the following questions?

The conclusion should always include at least some statistical information

Observational research is most effective if the observed behavior occurs ______

Field experiments in marketing are conducted in the actual marketplace

One way to study the relationship between the dependent and independent variable is to plot the data in a bar chart

Concomitant variation occurs when 2 variables are ______

Finding the value that occurs most frequently determines the ______

In a regression output R^2 represents:

The last step in the data analysis prodecure is:

Where machines can learn by experience and acquire skills without human involvement

Dependent variables are also known as predictor variables

Which of the following is not characteristic of online surveys?

A researcher who wanted to conduct focus groups with brain surgeons might be advised to use:

A collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic

When two variables are perfectly positively correlated, the correlation coefficient would be _______

An umbrella term for analytic techniques that facilitate fast pattern discovery and model building, with large datasets

Which of the following is not a good design technique for mobile surveys?

Which of the following is NOT a condition conducive to observation?

Which of the following is not a measure of dispersion?

This type of chart is the simplest form of charts. It's useful for presenting a measurement taken at several points

Recently, market researchers have used blogs to do which of the following?

______ dashboards use past data to identify trends that can impact future plans

Eye tracking devices cannot document which of the following?

Placing total reliance on significance testing is a good idea

Which of the following does a researcher NOT need to keep in mind when preparing a presentation?

The smaller the p-value, the smaller is the probability that the observed result occurred by chance

Which of the following parts of the marketing research report goes at the end?

Observing consumers' behavior through a one way mirror is a common type of ______

Data analytics is classified into three types. Which of the following is not one of those types

What are the possible values in correlation analysis?

Validation of data is an attempt to check the accuracy of the work done by ______

Facebook collects which type of data about its users?

Which of the following are not observation situations?

Using a closed online panel recruitment method gives a panel provider greater control over who is invited to the panel

ANOVA is used to analyze the differences of more than two means

The hypothesis of the status quo is typically referred to as the _______ hypothesis

Online focus groups have an advantage over traditional focus groups in that they reduce:

Which of the following is an example of machine observation?

When respondents drop out of an experiment before it is completed, this is referred to as ____

Writing the report always comes after the data has been cross tabulated and statistical testing has been performed

Which of the following is NOT one of the "fab five" rules for writing a research report?

The basic motive for making statistical inferences is to generalize from sample results to population characterisitics

The dependent variable is also called the _____

Which of the following is NOT a section of a marketing research report?

Data that are highly organized and can be represented as table made up of rows and columns is said to be ______

Big data has the three V's. Which of the following is not one of these?

The executive summary:

Probing would typically be done by _______

In an experiment, which of the following variables would probably not be the dependent variable?

Open panel recruitment is more likely to lead to "professional" respondents

Webcam focus groups require less screening than a traditional offline focus group

______ dashboards are the most specific and are often used to track the performance of a department

______ are conclusions applied to marketing strategies that focus on a client's achievement of differential advantage

Ethnographic research is derived from which field?

The process of ascertaining that interviews were actually conducted is known as:

A modeling technique that mimics the processes of the human brain and can lean from experience to find patterns in data

Structured data can be shown in an Excel spreadsheet

Which of the following is typically the longest section of the report?

Which of the following types of research allows the researcher to show causation

Which of the following is not a machine observation?

Surge, dynamic, demand, and time-based pricing are all names for the same thing

Sales are a common ______ variable in marketing experiments

The mistaken acceptance of an actually false null hypothesis (also known as a "false negative"):

There is no dependent variable in a factor analysis

Hypotheses are stated in two basic forms: _______ & ______

Cost per Impression is the cost to offer potential customers one opportunity to see an advertisement

Which of the following is the largest social media website?

Tendency of subjects with extreme behavior move toward the average for that behavior during the course of an experiment

The extent to which a new product takes away from innovative company's present business is cannibalization

Which of the following is an advantage of video-based online focus groups?

Cluster analysis is particularly valuable for what type of marketing strategy?

Ethnographic research cannot reveal unexpressed needs and wants

Which of the following does a presentation of research findings accomplish?

When two variable are not correlated at all, the correlation coefficient would be

Which of the following is not an advantage of online surveys?

The internet is an excellent tool to locate group participants that fit a very specific set of requirements

In order to show that variable A causes variable B, A must occur:

One of the advantages of internet surveys is their ability to access hard-to-reach respondents

By definition, a differential advantage is:

Unstructured data is widely used by marketing researchers

Cluster analysis produces objects grouped that are _____ within and _____ between groups

The process of converting information into a form that can be read by a computer is known as _____

Which of the following is not a precondition for causation

Loss of test units or subjects during the course of an experiment, which may result in a nonrepresentativeness

Which type of research is most closely associated with human observation?

_____ pricing is a strategy in which businesses vary prices for products or services based on current level of demand

Which of the following is not an objective of the marketing research report?

Online surveys are ideal for:

Pie charts are useful for depicting changes over time

Which of the following is not part of the coding process regarding open-ended questions?

The exact probability of getting a computed test statistic that was largely due to chance is referred to as the _______

Anything that can be shown in a line graph and pie chart can also be shown in a bar chart

Experiments are especially effective in showing causality because they are able to do what?

Big data always means "good" data

The "treatment" is also referred to as which of the following?

Which of the following is not a "natural" situation for observation?

Type I error is the mistaken rejection of an actually true null hypothesis (also known as a "false positive")

A(n) _______ is a standard used to determine whether to reject or fail to reject the null hypothesis