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Beyonce Formation Flashcards | StudBud
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Beyonce Formation
Beyonce Formation
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Component 1: Section A Music Video
Flashcards
34 cards
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Practice quiz
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Host live
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Questions
34
Answers
1
Beyonce appropriates a patriarchal discourse in order to subvert gender stereotypes through..
Hyper-masculine posturing e.g. clenched/raised fists
Lyrics which objectify men
Taking on the role of the colonial 'Master'
Phallic gestures e.g the middle fingers
2
What are the connotations of this shot?
Resistance to racism/patriarchy/the establishment
Humour and Irony
Black appropriation of historically white colonial roles
The break-down of Beyonce's marriage
3
What media language is used to construct femininity as independent and empowered?
Rebellious/defiant gesture codes e.g. middle fingers
Visual codes e.g. low angle shots and central framing
Lyrics e.g. 'I'm so reckless when I rock my givenchy dress'
The use of feminist quotes
4
How is Formation different from other Beyonce music videos?
More angry/serious in tone
More racially and politically motivated
More sexualised
More upbeat and fun
5
What intertextual references does the song make to bounce music?
Triggerman beat/call and response style
Messy Mya and Big Freedia samples
Hyper-sexual dance moves
Mardi gras costumes
6
Which album was Formation the lead single for?
4
The visual album Beyonce
Sixth studio album Lemonade
Dangerously in Love
7
Is the representation of race in Formation...
Subversive, political and challenging?
Unrealistic?
Positive/celebratory and diverse?
Highly stereotypical/negative?
8
Why was Formation released on Feb 6th 2016?
This was the day before her Super Bowl performance
February is black history month
Because it's close to Valentines Day
21st birthday of Trayvon Martin
9
Representations of femininity could be read as contradictory because...
Her husband Jay-z features in the video
Beyoncé isn't really a feminist
Beyonce uses a patriarchal discourse to achieve power
Beyonce is still sexualised through revealing costumes
10
What do these lyrics signify?
Beyonce's celebration of 'blackness'/resistance to prejudice
Beyonce's preference for spicy food
Beyonce's reinforcement of racist stereotypes
B's pride about her mixed heritage/diverse cultural identity
11
Why do you think her star image has evolved in this way?
In order to stay relevant and keep audiences interested
Because she's having trouble in her marriage
Because she is so successful, she has more creative freedom
Her record label have established a new USP for this release
12
What are the connotations of this shot?
Racist government response to Hurricane Katrina
Post-feminist empowerment
Black power/activism
Resistance to police brutality (Black Lives Matter)
13
How can Formation be seen to challenge gender stereotypes of passive femininity?
Through visual codes connoting independence and empowerment
The subversion of traditional gender roles
Through subversive language and explicit sexual references
Through representing Beyonce as reliant on men
14
Beyonce's mode of address in Formation is...
Direct and confident
Confrontational/unapologetic
Passive and flirtatious
Upbeat and humorous
15
Stuart Hall argues that in the media, subordinate groups are often...
represented as normal
given leading roles
given more power than dominant groups
constructed as different or 'other'
16
Which conventions of pop music videos does Formation conform to?
Elaborate costumes and props
Frequent objectification of the female body
Choreographed dance sequences
Repetitive hook
17
What is the historical context of this song?
The Swinging Sixties
The Gulf War
Slavery and Colonialism
Religious Enlightenment
18
What other locations can be seen to have a symbolic significance in this music video?
Southern home interior (colonial history/power inequalities)
Supermarket interior (consumerism)
Exotic beach location (glamour and sophistication)
Antebellum porch/plantation home (slavery and oppression)
19
How can Hall's theory of otherness be applied to Formation?
It reinforces otherness through exotic costumes & locations
Formation challenges power inequalities
Formation is a celebration of 'otherness'
It challenges otherness through normalising black culture
20
What is the purpose of a music video?
To market the album and make a profit for the artist/label
Artistic expression
To entertain
To inform and educate
21
What context did the Super Bowl performance give the song?
Sporting context - reinforcing the songs football themes
Racial political context e.g. Black Panthers costumes - BLM
Economic context e.g. high production values
22
What is the unique selling point of this single?
It's challenging representations of African-Americans
It's racial politics (statement of radical black positivity)
It's sexualisation of women
It's intertextual references to New.O Beat artists/music
23
What is this costume an intertextual reference to?
80s Bounce
George Michael music videos
Baywatch
Harry Potter
24
What does this lyric signify?
A specific dance routine
Women should conform to patriarchy
A feminist celebration of sisterhood
A 'call to arms' for black women (black activism)
25
What does this costume symbolise?
Passivity
Post-feminist exhibitionism
Success, status and wealth (Gucci)
Unity - black women in formation
26
What is the social and cultural context of this song?
Post-feminism - the empowerment of black women
Hurricane Katrina (uneven government response)
Black Lives Matter (police brutality/racism)
American deep South - cultural identity
27
How would you describe the gesture codes in this video?
Flirtatious and invitational
Passive and reserved
Confrontational and aggressive
Powerful and assertive
28
Which costumes subvert racial stereotypes?
Black formal corseted dress and suits
Gucci collared dress
Antebellum white lace dresses and parasols
Denim on denim
29
Who directed Formation?
Beyonce
Swedish drummer and director Jonas Akerlund
Grammy award winning female, Cuban director Melina Matsoukas
New York Film school graduate Hannah Lux Davis
30
What is the symbolic nature of the choreography in Formation?
New Orleans dance culture
Sexual objectification
Unified resistance to patriarchal/racial oppression
Post-Feminist empowerment
31
Why is New Orleans an important setting in this music video?
It signifies the song's political agenda (Hurricane Katrina)
Because Beyonce's ancestry is Louisiana Creole
It relates to the genre of Bounce music
It's where Beyonce grew up
32
How is Beyonce represented in Formation compared to her music videos of the past?
More fashion conscious
Less sexually objectified
More motivated by racial politics
More independent
33
What would be the preferred reading of the representations in this music video?
A meaningless appropriation of New Orleans culture
A powerful political protest against racial profiling
A celebration of racial diversity
A publicity gimmick to sell more records
34
What possible meanings does this lyric have?
Overcoming racial stereotyping
Intertextuality - slang associated with the Beat music scene
Beyoncé's violent/murderous disposition
Post-feminist empowerment
