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JCP-Marketing Concepts-Part 2 Flashcards | StudBud
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JCP-Marketing Concepts-Part 2
The O in SWOT
Why do businesses use the marketing mix?
JCP-Marketing Concepts-Part 2
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Questions
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Answers
1
Why do businesses use the marketing mix?
To create a marketing plan
To set goals for an new product or service
To review and define issues that affect marketing its products or services
So they can create a SWOT analysis
2
The O in SWOT
Operation
Organisation
Opportunities
Order
3
Competitor analysis is used to get ideas for content.
False
True
4
In planning a marketing campaign, which stage of the AIDA model would be most crucial to focus on first?
Interest
Action
Attention
Desire
5
What 3 things do you need to consider when creating content?
How, when, why
Who, what, why
What, who, when
When, why, who
6
What is the goal of the retention stage in the customer lifecycle?
To convert leads into customers
To create brand awareness
To encourage repeat purchases and loyalty
To acquire new customers
7
What is the 4th step in the customer lifecycle?
Loyality
Conversion
Retention
Aquisition
8
SWOT can be used as part of a competitor analysis
True
False
9
What is a characteristic of an acquisition campaign?
Lots of sales jargon
Plenty of action words
Loyality Scheme
It's a Twitter Ad
10
During which stage of the customer lifecycle does a customer actively engage with a company’s products or services?
Advocacy
Conversion
Retention
Engagement
11
Which stage of the customer lifecycle involves first-time customers becoming familiar with a brand's products/services?
Retention
Acquisition
Advocacy
Conversion
12
The 7P's are also known as what?
PeePeePeePeePeePeePee
Marketing Mix
Marketing Strategy
Promotional Mix
13
Which of the following is NOT a part of the marketing mix (4Ps)?
Place
Profit
Price
Product
14
What acronym can be used to describe the customer lifecycle?
ACE
RACE
RATE
RACK
15
What is remarketing?
Serving ads to users who are new to your website
Targeting new uses with ads on different websites
Serving ads to users who have already visited your website
Showing the same content over and over
16
Which stage of the customer lifecycle involves customers recommending a company’s products or services to others?
Acquisition
Retention
Advocacy
Conversion
17
What concept emphasis creating, communicating, and delivering value to customers to build strong customer relationships?
Customer engagement
Customer relationship management (CRM)
Customer satisfaction
Customer lifetime value (CLV)
18
At what stage of the customer journey would you target an audience with a newsletter?
Purchase
Awareness
Consideration
Advocacy
19
A moment of truth is a moment when a customer decides they dislike your brand.
True
False
20
What letter can be added to the AIDA model to show importance of building customer relationships.
C
R
E
A
