Which is an example of a hospitality option that is offered to select spectators or fans:

Meet and greet backstage passes at a concert

Which of the following statements is true regarding niche marketing:

Niche markets are small and may attract a few competitors.

Sport/Event organizations maintain marketing information systems to be able to

identify and respond to customer needs.

Entertainment marketers should identify their target markets after they have carefully examined

available data and research about the segment.

Which is an example of a hospitality option for preferredcustomers who attend sports events

Meet and greet backstage passes at a concert

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SEM II Review 4

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SEM II Review 4 Study Guide

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Questions 15

Answers

1
One way to verify that a complex arena event is well prepared and ready for spectators is by
reading the scripted elements.
developing an event checklist.
holding a rehearsal.
identifying audio needs.
2
A facility's size, amenities, and location are important considerations when event planners
select payment methods.
conduct site inspections.
review advertisements.
organize lists.
3
Purchasing basic liability insurance protects from financial risksassociated with
sales.
weather.
terrorism.
injuries
4
What is a potential weakness a manager might identify in a SWOT analysis?
Lack of management depth
High-quality products
Competitors failing
Low-cost foreign competition
5
Which is an example of a hospitality option that is offered to select spectators or fans:
Concessions available for sale in the stands
Tickets available for sale to the public on a certain date
Lawn seating at an outdoor concert venue
Meet and greet backstage passes at a concert
6
Which of the following statements is true regarding niche marketing:
Niche marketers do not often customize their offerings.
Niche markets are small and may attract a few competitors.
Marketers tend to consider broad focus for niche.
Market segments are subgroups of niche markets.
7
Which indicates a positive economic impact for a city that hosts a professional golftournament
Fewer hotel reservations
Decreased tax revenues
Increased traffic congestion
Higher restaurant sales
8
Which is an internal strength that a business might identify during a SWOT analysis:
Financial resources
Limited competition
Extensive regulations
Increased expenses
9
Sport/Event organizations maintain marketing information systems to be able to
print and distribute season tickets.
develop a wide range of databases.
identify and respond to customer needs.
modernize old and outdated facilities.
10
Why do sport/event organizations maintain sales and accounting records?
To determine household income
To prepare promotional material
To measure economic impact
To calculate salary information
11
What do marketers usually develop to be prepared for possible emergency or crisis situations?
Contingency plans
Transportation systems
Publicity procedures
Financial agreements
12
Entertainment marketers should identify their target markets after they have carefully examined
available data and research about the segment.
retired people with discretionary income.
past ticket sales records for similar events.
customized products that fit the needs of the market
13
Which is an example of a hospitality option for preferredcustomers who attend sports events
Meet and greet backstage passes at a concert
Lawn seating at an outdoor concert venue
Concessions available for sale in the stands
Tickets available for sale to the public on a certain date
14
What insurance is purchased to cover ticket refunds, sponsorshiprefunds, and vendor payments?
Cancellation
Accident
Term
Property
15
Which is important to consider when a business begins to assess its marketinginformation needs:
Government
Competition
Technology
Production

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