Marketing quiz

A company that is innovative and focusses on making high quality products.

the use of marketing strategies to meet the needs and wants of customers in a profitable way

Starbucks adds a new drink to their menu based on their customers intrest.

planning and implementation of programs designed to bring about social change using concepts from commercial marketing

Apple envisioning products before consumers knew they needed them, such as the Ipod and Ipad.

A company that has lower risks involved, but higher costs.

IKEA provides facilities to meet the needs of their customers, such as restaurants and play areas for young children

Henry Ford produced cars, not knowing that they would become such a mass industry

A company focuses more on making products a business can sell by gathering market research on customer’s wants and needs

A company that focuses more on selling products that a business already makes