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Sports and Entertainment Marketing Chapter 1 Test Review Flashcards | StudBud

Explore/Sports and Entertainment Marketing Chapter 1 Test Review

What is Marketing Information Management?

What is a target market?

Sports and Entertainment Marketing Chapter 1 Test Review

10 terms·StudBud Administration·173 plays

Sports and Entertainment Marketing Chapter 1 Test Review

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Questions 10

Answers

1
What is a target market?
The specific group of people marketers are trying to reach
A group of people who will not use your product
People into recreational shooting
People who shop at retails stores like Target
2
What is Marketing Information Management?
What marketers use to determine the quality of goods sold
An element of the Marketing Mix
Promoting products through multiple outlets
Using customer information to improve decision-making
3
Gross Impression is the number of times an ad is associated with an athlete, or entertainer
False
True
4
Product service management involves designing and developing new products.
True
False
5
A store offering a credit card to customers is an example of..
Selling
Promotion
Researching
Financing
6
Which of the following is not a part of the Marketing Mix?
Distribution (Place)
Promotion
Product
Sales
7
What is disposable income?
Money left to spend after paying bills and other essentials
Money earned working a 2nd job
Money used to pay bills like rent
Money earned for providing a service
8
Recreation is...
Paying taxes
Extremely stressful on the person participating
Rejuvenating your body or mind with play or amusing activity
Playing a sport for money
9
Customer surveys are a form of...
Promotion
Selling
Marketing Information Management
Distribution
10
Paying a flat rate to travel with Green Nation to a Eagles game in DC is considered....
Recreation
Marketing Mix
Fan Loyalty
Niche Travel